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Bupa and North Plains: Inspiring Best Practice Brand Asset Management

Posted By: North Plains Archive: April


A Case Study of North Plains’ Brand Asset Management (BAM) in Action

Bupa was looking to replace their existing brand asset management system with a one stop shop, out-of-the-box solution that they could manage autonomously and get up and running quickly. At the top of their requirement list was the ability to manage assets and guidelines globally, powerful search functionality and a platform that would enable them to share best practice across their 25 business units.

After collecting proposals from a number of vendors, Bupa selected On Brand for its robust feature set and ability to grow with them as their requirements evolve. Through the deployment of On Brand, Bupa are able to improve compliance and ensure consistency in how the Bupa brand is represented around the world.

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