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How Diageo Manages its Brands

Posted By: North Plains Archive: July

diageo-site-cover1Today’s brands have to keep control over ever-growing volumes of content across an increasingly diverse range of channels, as well as keeping in line with compliance and regulatory requirements. Global beverage company Diageo has risen to this challenge by creating SmartBrand, a digital asset management (DAM) system that provides, better control and access to finished assets, efficient and transparent workflows, plus clear and consistent rights management.

The system, which supports over 18,600 users worldwide, is based on digital asset management technology provided by North Plains, with support and consulting services from ICP. The SmartBrand Support Team provides: Rights Management Oversight; Change Management; Content Curation; First Line User Support; Agency Training and Consulting Services.


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