Rodale: A 10+ Year Success Story That’s Still Going Strong
Northplains touches on every point in our publishing life-cycle, integrating with rights management, syndication and other systems to ensure efficient, rapid delivery of content where and when it is needed
– Sandie Roberts, Senior Director, Publishing Systems & Content Operations, Rodale Inc.
Creating great content and imagery is just one part of the equation for a publisher: equally important is ensuring that these assets reach the right audiences, generate revenue, all in a compliant and managed way, quickly and efficiently. Rodale Inc. is an example of post-production asset management ‘best practice’ in action, enabled by a well-executed strategy and a system provided by Northplains.