Northplains Partners with Percent Gray to Launch DAM Educational Training Courses

Leading Enterprise Digital Asset Management provider announces partnership with content management and creative operations firm Percent Gray to help clients better manage content and digital assets.

NEW YORK & TORONTO, October 2,  2018Northplains, the leading enterprise digital asset and content management technology provider, partnered with Percent Gray, a leading consultancy firm in strategy and business operations for content creators, to provide a new e-learning curriculum on digital asset management (DAM) technology best practices. The courses will help creatives and marketers learn how to use DAM technology faster and more effectively, ultimately leading to a shorter ROI track for their new technology investment.

“There’s growing industry interest in real-world DAM training that helps teams manage their content and business goals better,” says Hassan Kotob, CEO Northplains. “We are excited to work with an industry expert to provide digital asset management training that will help our clients get up to speed and get the most out of DAM as quickly as possible.”

“Running a creative operation in a digital world is very complex and requires constant adaptation,” comments Lauren Espiritu-Philson, Creative Technology Advisor and Founder of Percent Gray. “That’s why we’ve developed an educational learning program with Northplains, to provide agnostic hands-on assistance in the world of creative and asset management.”

DAM educational training courses are now exclusively available to Northplains customers and offer a modular approach to learning that encourages participating organizations to select the right topics for their organizational goals and employee skill levels. Each module runs 90-minutes and includes an interactive group discussion. Available course modules include:

  • Metadata & Taxonomy
  • User Accounts & Permissions
  • Content Lifecycle
  • Workflow Solutions
  • Financials & Reporting
  • Hosting & Disaster Recovery
  • Communications & Change Management

An optional Advisor Premium package offers an additional 10 hours of one-to-one consultative advisement with Percent Gray, where a team can work through real-life DAM challenge scenarios relevant to their organization, such as building custom project plans, getting advice on metadata and taxonomy schemas, and troubleshooting issues in work processes.

To learn more about Northplains’ DAM training courses and find out how your team can work better, faster and smarter with digital asset management, visit

About Northplains

Northplains is the industry leader in digital asset and content lifecycle management technology. Our suite of SaaS and On-Premise digital asset management technologies assist users in working better, smarter – and faster – throughout the content lifecycle. Headquartered in Toronto with offices throughout North America and Europe, our products help users streamline production, improve asset speed to market and power omnichannel deployment while improving internal collaboration, brand consistency, and ROI. For more information, please visit

About Percent Gray

Percent Gray is a digital solutions provider for creative teams, a project management service, and an advisor for content-driven businesses. Based in New York City, Percent Gray works with brands, agencies, studios and independent creative professionals to streamline workflow, manage content effectively, and leverage digital technologies to make better informed business decisions. For more information, please visit