Overview
CLM helps you align every decision with your specific business goals. From creation and collaboration to decisioning, distribution, and measurement (and back again).
Manage every step in the life of your content with ease. One singular dashboard connects your assets to your marketing stack — optimizing and streamlining your workflow.
Concept/Creation
Create assets and campaigns to meet your specific business goals.
- Quickly ingest raw assets into the system with simplified meta-data input.
- Create collections and assign to content creators.
- Access your files directly within Adobe Creative Cloud.
Edit/Approval
Enable online collaboration across stake-holders to increase quality and speed.
- Easily share concepts and comment.
- See all comments from all stakeholders in one place.
- Compare versions to see what’s changed.
- Easily build custom workflows to fit your unique business needs.
Distribution
Securely share content globally and enable all brand stakeholders to connect with their audiences quickly and effectively.
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Leverage assets across every touchpoint, stakeholder, and partner.
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Maintain compliance and accuracy across campaigns without sacrificing speed.
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Manage protected, unified campaigns with ease.
Reporting
Leverage data and learn what resonates with your audiences. Optimize what exists and develop stronger assets in the future and build your brand more effectively.
- Monitor data across each phase of the lifecycle from a single dashboard.
- Track the effectiveness of assets, your team and more.
- Ensure each new campaign is better than the last.
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