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Recorded Webinar:
How On Brand Effectively Manages Marketing Resources

  December 18, 2012 Following the Acquisition of VYRE by North Plains, the webinar introduced the brand asset management solution, On Brand. The effective management of brands is increasingly challenging due to the proliferation of media channels, the need to effectively manage global brands and deliver consistent but often localized messaging. On Brand is designed to address these challenges by empowering teams to control, protect, create and collaborate on all aspects of their brand through a simple and intuitive modular cloud-based solution. On Brand’s functionality enables and facilitates the creation of multiple brand interfaces, asset management, brand guidelines, creative approval, campaign management and resource management. The Webinar covered: - The main drivers for investing in brand asset management - Key features of On Brand - Live client examples - Expected benefits and Return on Investment
  Watch the Webinar Recording