Modern Retailing Requires an Integrated Digital Asset Management Strategy

Rich media is at the heart of many of modern retailer's critical electronic business processes. Merchandising, eCommerce, advertising, PR, social media, on-line campaigns- the quality and depth of the graphics, images and video that represent a retailer's brand are a crucial aspect of its success.

There are a lot of moving parts in retail today, and the coordination of advertising, promotions, fliers, discounting, inventory sell-offs, buying, merchandising, store design (including online) and asseort planning is a huge challenge. Not to mention doing all of the above for different channels, customer segments, regional tastes, changing competitive circumstances, and evolving consumer trends.

Retailers today have to do all of the above, they need to do it fast, and they need to be able to turn on a dime to take advantage of new opportunities identif ied by sell-through rates and other demand signals.

An integrated Digital Asset Management (DAM) solution provides the content supply chain that feeds all of these core retail processes, and can drastically improve time-to-market for most retail operations.

By centralizing all of your digital assets, and managing your collaboration, production, and distribution processes for photos, graphics and video, an integrated DAM ensures your brand is represented at its best digitally.

Key Benefits Include:

• New channels are quickly filled by finding and repurposing prior assets
• New offers are created by streamlining the creation, review, approval and distribution of digital assets
• eCommerce, Merchandising, store design, and seasonal planning are supported by richer content, enabling better company decisions and consumer experiences
• Collaboration with partners such as production houses and agencies can be as smooth as internal collaboration, with complex marketing programs being easily scaled across multiple partners
• Distribution is easily automated, allowing new and updated assets to be instantly published to existing and new channels in an end-to-end marketing and eCommerce business process

Why a North Plains Solution?

• The security and flexibility needed to support your processes
• Deep support for complex assets as well as most formats.
• Downloading one asset can automatically deliver all supporting assets
• Strong workflow support to automate all key processes
• The ability to make video a first-class citizen by enabling everyone to participate in its production
• The deepest, most experienced services team in the industry