Print companies face many of the same struggles as the newspaper industry and as a result are under constant pressure to deliver fresh services in the face of increasing online competition. To thrive in the new digital economy printers need to evolve to become content assemblers and distributers, offering expanded services that help clients transform into multi-channel print and digital publishers.
The goal for printers today is to think digitally first- to streamline and connect all content assembly and distribution processes, and enable on-demand distribution of content to digital and paper formats. Some of the challenges are traditional printer processes, and some are publishing processes that are becoming part of the printing process as companies increasingly specialize. These include:
- Disconnected and inefficient production processes for material submitted for print, pre-press setup, and final proof workflows
- Simple and immediate access to submitted jobs
- Quicker new order submission, re-order, and fulfillment processes
- Multi-channel printing and distribution, allowing "print to website" as easy as paper
- Workflows for color management- especially important as multi-platform publishing becomes the norm
- Branded customer portals for self-service value-added processes
- Lack of unified collaboration and sharing among all contributors, (photographers, authors, editors, designers, marketers and distributors) international offices, third-parties and business partners
- Wasted resources, both human and capital, due to needless searching for media assets, recreating or repurchasing lost images, using incorrect versions, workflow bottlenecks, inefficient file transformation and delivery processes, lack of usage tracking and lack of production automation
- Integrating new technologies such as RSS feeds, user-generated content, and Web 2.0 applications
- Hybrid publications that merge print, online and mobile content.
- Identifying efficient ways to move images, video, audio, pdf’s, InDesign, PPT’s, Excel, Word, EPS, GIF and SVG files from where they are created and managed to their ultimate destination in web production, printed magazines, mobile devices or a whole host of other delivery points
- OnDemand production of content to support long-tail product demand created by retailers with unlimited shelf spaces.
- Large companies becoming publishers in their own rights, requiring advanced printing services.
- Significant brands/authors by-passing publishers and relying on contract editors and publishers to bring their own books directly to market.
TeleScope for Print organizations provides a secure, robust and reliable digital asset management platform that enables efficient production processes and multiple distribution channels while uncovering new revenue streams not previously possible with traditional systems.
By enabling secure access and management of all digital media content throughout an organization, TeleScope sets in motion an efficient, centralized and connected printing workflow environment right from the creative design stage through to production and distribution to all channels.
Print Services Centre
North Plains provides professional print services covering a full range of consultancy, project delivery and the most comprehensive digitization program in the marketplace. This includes the provision of print services for the digitization of books, design and creation of titles and eBook production, among other things. Now printers can access North Plains’ outsourced services to reduce production times and overall costs while building in scalability to meet emerging revenue opportunities. This means that the overhead costs typically associated with managing and integrating multiple suppliers/vendors are completely eliminated.
"As we develop new business ventures, TeleScope Enterprise will be an excellent resource, allowing us and our business partners to take full advantage of our digital content."
Hachette Book Group USA
