Digital Asset Management for Pharmaceutical

The Pharmaceutical marketplace’s biggest hurdle is transformation. Industry consolidation is ongoing. Revenue and profits are concerns. Regulatory is not going away. Global marketing needs to be regionalized, local and accurate.

Pharma: New Outlets, Processes and Audiences

The upside is there are new distribution outlets, new processes to get to market, and new audiences. Direct to Physician marketing is no longer the only target audience. Today, there are nurses, advocates, and end-consumers. It isn’t just about price, placement and promotion. Analytics, targeting customers and localizing is critical to engage the right audience with the right information, education or offers when, where, and how they want to receive it.

Advanced Capabilities for Pharma Marketers

Pharma Marketers and their agencies require advanced capabilities to take advantage of new technology, trends, adapt to compliance and regulatory changes, and better position brands and products for success. Robust campaigns require internal processes that enable access, collaboration, production and distribution. By adopting digital asset management, Pharma Marketers and their agencies can securely access, use and distribute video, audio, still images, artwork, documents, and relevant digital files.

The ability to rapidly share work in progress, complete a campaign for global and regional distribution to multiple
audiences and outlets while concurrently meeting regulatory requirement review and approval is critical to the organization. Using digital asset management (DAM) comprehensive review cycles can be streamlined eliminating time delays, lost annotations and notes or misunderstood voice mail feedback. Automated workflows and audit trails improve speed to market, consistent messaging and brand requirements in every region.

The DAM also supports development of browser accessible branded portals that enable consistent and managed communication with globally distributed sales representatives. Using a DAM, brand marketing materials can be easily embargoed or expired, or notifications pushed directly to sale representatives. Furthermore access and download of materials can be tracked, in case materials need to be recalled or representatives need to be notified of expiration.

TeleScope for Pharma Marketers

In Partnership with:

With the challenge to grow revenues and profits in a time where there is fierce competition and consolidation dotted with new drugs entrants from both global and small start-ups, existing drugs coming off-patent, and dormant drugs coming to market Pharma Marketers must seek usable and scalable solutions with immediate return. North Plains' TeleScope digital asset management
platform is designed to meet the diverse needs of Pharma Marketers and their agencies. With ease of use and access from any web browser, a DAM
provides users with a familiar environment to transition into a digital workflow successfully.

Like regulatory, technology will continue to have an increasing role on pharmaceutical marketing. Devices such as mobile phones, the ipad and others will continue to evolve. Marketing campaigns will require content engagement with different components, packaging, formats to ensure consumption. End-users will demand that they can view or play an ad on a device of choice. The Pharma Marketer along with medical/legal review will demand that the ad in question is viewed as intended only. The complexity is a given. The ability to track, audit, and manage any asset will mitigate risk to create, produce and delivery the right message to the right audience with the right content. Digital asset management is an integral component of a complex system – pharmaceutical marketing.

To request more information, please contact us.