Digital Asset Management for Post Production
Master your digital world
Rich digital media such as video, photographs, Flash, and audio are extremely expensive to make, but extremely valuable to their owners.
Digital Asset Management (DAM) protects and enhances that value by treating rich media files as “assets”, and by providing tools that grow their value. With a DAM you can easily create value-added, custom web portals; control distribution to multiple outlets; enable review and approval from a browser; or easily associate and manage all the related files in the same workflow or project regardless of whether they’re a score, a script, cover art, a video or other rich digital media. Whether finding assets, creating them, distributing them, or reusing them, DAM helps you do so with greater focus and efficiency.
This is important. Skill and agility with post production and agency workflows – the workflows that drive asset value – is becoming a competitive advantage. With the shift from broadcast media to conversational media driving an explosion in targeted, timely content, all participants in the digital media supply chain need to move faster, be more agile, and provide more value to the clients they serve- whether the end consumer, studios, corporations, or participants in value-add steps between concept and distribution.
Diagram: Typical Post Production House Workflow
In Partnership with:
Eliminate Chaos, Streamline Post Production Workflows
Digital Asset Management provides simplicity and efficiency. DAM allows companies to move away from manual tasks, lost assets, frustration, increased costs, rework or rework due to misuse of licensed materials, brand non-compliance, costly FedEx bills, unconnected systems and people. Using DAM you can redefine your workflows and convert from chaos into productivity, collaboration, and efficiencies. DAM allows you to manage resources from one system, control asset access and distribution through custom portals or direct to clients, and schedule deliveries, or expire assets no longer valid. It drives and streamlines review and approval processes from any device with automatic notifications, tracking, and version controls.
Accelerate Your Video Workflow: From Final Cut Pro to the Customer and Back Again
Imagine your organization with end-to-end services powered by North Plains’ award winning TeleScope DAM. You can now efficiently capture multi-camera shoots; archive and move large files including SD, HD or mezzanine files; connect to capture, edit and delivery systems; manage and track ongoing edits and mastering activities; annotate files; create rough cut playlists and EDLs; send/receive files from your Avid Interplay or Final Cut Pro; automate transcoding and delivery, simply organize individual assets in use or access a well defined central repository, search, find, and use assets when and how you need to.
What Digital Asset Management Means to The Next Generation Post Production House
While digitization provides the promise of simplified creative, production and distribution processes, the reality of modern media production is surprisingly the opposite. Companies have taken the benefits of simplification and used them to build more amazing and complex processes. As you look around, you may find that you’re part of your client’s multi-agency, virtual marketing department where your client links dozens of companies together in extremely distributed and complex structures. TeleScope also enables agencies and post houses to more easily participate in multi-agency, collaborative workflows by providing a single shared view of assets, real time multi-user annotation, version tracking and management, , and facilities to integrate into larger workflow systems.
Expand Value-Add Services to Your Clients, Improving Satisfaction
Remote viewing of work connects you to Clients and removes painful review and approval rounds, and lost annotations. Clients see the exact same thing as you. Use templates to define branded client portals with secure rights management and access to better serve their needs, improve productivity, and deliver your work. Quickly change out logos for brands or products, stylize to color schemes specific to each client.
Stay in Control Of All the Moving Parts
Are you the creative director or the creative fire fighter? A DAM system can help you stay in control of all the moving parts of your digital workflows and focus on adding value rather then fixing problems.
Speed time to market by adopting governance practices within the DAM eliminating the need for audits and reviews, rework, and burdening staff with the responsibilities. Simply and effectively define asset use, metadata management, and system change management. Embargo and expire assets automatically.
Use resources wisely and remove multiple data entry points when bringing new assets in. Reduce the margin of error. Don’t hire three FTEs to input metadata. Create workflows from start to finish that allow data entry once, auto population, and organic metadata tagging over time. Allow your system to grow with you. Maximize your ability to track by tying into existing systems such as Xytech and others to schedule, bill, and/or deliver.
Achieve Success Through Lower Costs, Higher Asset Value, and Greater Customer Satisfaction
To flourish in the ever evolving “digital revolution” companies both large and small require ways to cost-effectively compete, create, manage and deliver content to any distribution platform, client or partner. For a post or dup house, you need to also provide timely and efficient services to your clients. Given technology advancements, you now have the opportunity to transform the post production workflow supplementing and replacing broken processes, and in some case systems, to effectively drive their business and yours.
Implement TeleScope. Satisfy today’s demands and scale to meet tomorrow’s needs.
