Xerox: Consistent Brand Asset Management for Top Level Service

Xerox: Consistent Brand Asset Management for Top Level Service

Ensuring Consistent Brand Messaging and Efficient Brand Asset Management (BAM) with Northplains’ Solutions

iON Xerox is part of the Communication and Marketing Services division of Xerox, and located in the UK. The mandate for the division is to provide their clients with top level document supply chain services, and assist them with the creation, printing, distribution and management of their digital assets, to ensure their clients maintain consistent brand messaging and efficient brand asset management.

Read on to find out how iON Xerox achieved the following with Northplains’ Xinet solution:

  • Saving £32,000 per year
  • Brand inquiries went down from 200 to 50 per month for 10,300 active users
  • 2,400 downloads a month
  • A user-friendly and content-relevant digital asset website
  • Better enforcement of on-brand usage of digital assets
  • Allow users to self-serve as much as possible
  • Address users’ main pain points: difficulty retrieving the right images, slow retrieval, lots of duplication, mis-tagging