Rich media is at the heart of many of modern retailers’ critical electronic business processes. Merchandising, eCommerce, advertising, PR, social media, on-line campaigns – the quality and depth of the graphics, images and video that represent a retailer’s brand are a crucial aspect of its success. The coordination of advertising, promotions, fliers, discounting, inventory sell-offs, buying, merchandising, store design (including online) and assortment planning can be a huge challenge. Simplify the process with Northplains’ DAM solutions.
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