Warner Brothers: Digital Asset Management Redefines Entertainment Company

Warner Brothers: Digital Asset Management Redefines Entertainment Company

The challenge faced by Warner Bros. was in finding a way to expand the reach of extensive entertainment content holdings by uniting different divisions and establishing a library shared across the enterprise.Warner Bros. saw the need for an enterprise-level digital asset management (DAM) solution when they realized several business units were either currently using different systems or proposing implementation of a separate system for their use. They needed a solution, not only to be used across multiple divisions, but also offering easy installation, robust functionality and configurable features.

With Northplains, Warner Bros. benefitted from:

  • Internal users can access up-to-date digital assets instantly
  • Increased efficiency and productivity across the company
  • Better control of company’s entertainment assets with increased security and standards efficiency
  • New cost saving opportunities
  • Reduced time to market

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