“GREAT is a bold and positive campaign that aims to inspire the world to think and feel differently about the UK. As the campaign goes from strength to strength, we are confident we now have in place a digital asset solution that will help underpin that growth well into the future.”
Spearheaded by the UK government, the GREAT Britain campaign is a major success story. The GREAT campaign has helped promote the UK worldwide by showcasing the very best of what Britain has to offer in order to encourage the world to visit, study and do business with the UK.
A digital asset management system from Northplains, backed by support services from ICP, helps to ensure that the impressive array of visual assets integral to GREAT are easily accessible in just a few keystrokes to a wide variety of delivery partners throughout the world.
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