Pharma marketers now face the challenge of communicating consistently, globally and across multiple channels in ways never before seen. Robust campaigns are required. Changes in infrastructure and internal processes are crucial to success.
This whitepaper explores the new Pharma marketing landscape, the challenges, communication alternatives and what Pharma marketers and their agencies require to compete more efficiently and effectively. It introduces Digital Asset Management (DAM), a powerful tool that drives compelling results by enabling access, collaboration, production and distribution of marketing materials at any stage of a campaign’s lifecycle and empowers Pharma marketers to perform brand management more effectively locally, regionally and globally.