Hama is a leading consumer electronics accessory company. Founded by Martin Hanke as a photo wholesale business in Hamaphot in 1923, its headquarters moved to Monheim when its factory in Dresden was destroyed in World War II. In 1993, the company changed its name to Hama, and it currently employs 2,500 employees worldwide, with offices in 17 different locations, across all five continents.
Hama’s website displays information in English or German, and promotes its offerings through various advertising promotions worldwide as well as through many of its distribution channel partners. With 18,000 products in its inventory, Hama needed a robust, centralized product database system to house, track and enable user download of the most up-to-date approved images, pricing information, and associated operating instructions, which could be accessed by any of the 17 office locations. The creative process, from content creation to page layout, also needed streamlining. Optimizing time to market, increasing efficiency and reducing cost through the speed and accuracy of asset transfer was the ultimate objective.