Empowering Marketers Through Dynamic Publishing

Empowering Marketers Through Dynamic Publishing

Marketing is becoming ever more complex and challenging to manage. Customers are more discerning and better informed of price and product functionality. Low price ‘me-too’ competitors are emerging in every market. Enterprises now need to compete everywhere – in all geographies and all markets and product categories within their domains. No “rm can e#ectively compete without partnerships and alliances. Getting relevant and potent marketing messages to market in a timely manner is a critical success factor.

Dynamic publishing enables corporate marketers to quickly and easily design marketing promotions templates. These templates are held centrally, but can be downloaded and customized, within controlled parameters set my corporate brand marketers, by local marketers for local reuse. Dynamic publishing provides reusable, templated designs for:

  • Traditional print requirements (e.g. business cards, letterheads, envelopes and compliment slips, brochures, leaflets, flyers, posters, mailers, presentation folders, folder inserts, folio wallets, report covers, hand-outs, and invitations)
  • Marketing campaign publishing requirements e.g. mini catalogs, direct mail, case studies, white papers, and display advertising
  • Online marketing (e.g. web site content and online shop front, web landing pages, video, digital display advertising, digital signage, and email promotions

Today enterprises need to launch products globally to maximize market impact, quickly respond to competitor incursions into their markets and customer bases, and capitalize on emergent market opportunities and new customer requirements in real-time both globally and locally. This white paper aims to inform marketers about dynamic publishing and how it can help in the above areas.

We hope you enjoy reading the paper and find it useful. If you have any questions or comments please contact us at northplains.staging.wpengine.com