As content marketing emerges as a holistic method for CPG companies to connect customers with the brand, it means that marketers MUST connect customers with digital assets more fluidly. Digital assets MUST start moving through organizations in a manner that enables marketers in any part of the organization to get what they need quickly, manage it effectively, and use it expressively to deliver a cohesive narrative across the entire customer journey. So, what does that approach look like? How do we get the brand back together? This white paper outlines how to leverage DAM to bring your content marketing to the next level.
Are you an organization embarking on a project to implement digital asset management software? This document is intended to help organization collect information from vendors to evaluate product and organizational capabilities in order to deliver a Digital Asset Management. The document outlines high-level requirements for the DAM solution.
This document is intended for organizations who are embarking on a project to implement “digital asset management” software. If you are new to the topic and think you need a “DAM” system, this paper is designed to help you get started.
Today enterprises need to launch products globally to maximize market impact, quickly respond to competitor incursions into their markets and customer bases, and capitalize on emergent market opportunities and new customer requirements in real-time both globally and locally. This white paper aims to inform marketers about dynamic publishing and how it can help in these areas.
Automotive manufacturers need to launch and build their brands globally in a crowded market in months, not years. Every single channel that can be used to reach consumers needs to be filled with relevant, fresh, content, targeted to the demographic and geographic market being addressed.
Buyers of Digital Asset Management (DAM) systems often wonder: “What is the total cost of a DAM system, and how can I construct a good first order estimate for the total implementation costs?”
The intent of this white paper is to provide insight and guidance, based on over 15 years of digital asset management experience and considering both the vendor and buyer sides, into commonly identified areas of DAM cost.
Post-Production is going non-linear. The move to a tapeless, entirely digital, post-production process has made post-production so much easier.
This white paper discusses the need for post-production to stay ahead of the game and plug into the new country-wide, and soon to be global, non-linear post-production workflows.
Digital Asset Management and Enterprise Content Management share many important similarities, resulting in some confusion about where one ends and the other begins – as well as their best application.
This paper explores some of the key technology differentiators, including how and when best to apply each one.