Whitepapers
 |
Enabling Global Marketing: The Use of Digital Asset Management in the Automotive Industry
Automotive manufacturers need to launch and build their brands globally in a crowded market in months, not years. Every single channel that can be used to reach consumers needs to be filled with relevant, fresh, content, targeted to the demographic and geographic market being addressed. This makes brand building a rich media creation, management and distribution challenge where any improvement can have drastic effects on brand success and profitability. In this environment, Digital Asset Management (DAM) is a strategic and operational necessity for the auto industry. |
|
|
|
|
|
Why An Integrated Digital Media Strategy is Essential to Retail Growth
Rich media is at the heart of many of modern retailer's critical electronic business processes. Merchandising, e-commerce, advertising, PR, social media, on-line campaigns- the quality and depth of the graphics, images and video that represent a retailer's brand are a crucial aspect of its success. |
|
|
|
|
|
5 Reasons Post-Production is Ready to Go Completely Non-LinearPost-Production is going non-linear. Not the editing, but the entire post-production workflow process. The move to a tapeless, entirely digital, post-production processes has made post-production so much easier we were able to invent new ways of working that matched and then exceeded the complexity of tape-based workflow. Put in a highway, and people move further away from work. Put in the Internet, and people can work from the other side of the country or the world.
This has lead to a situation where the film and video industry can see new ways of working, and are pushing the envelope with each new jump in technology and infrastructure capability. What was impossible two years ago is suddenly possible. Concurrent post-production in New York and LA was unthinkable five years, novel two years ago, and will be passé in two years. Soon, post-production will be a global process. |
|
|
|
|
|
Marketing Globally, Locally and Regionally in a Regulatory EnvironmentPharma marketers now face the challenge of communicating consistently, globally and across multiple channels in ways never before seen. Robust campaigns are required. Changes in infrastructure and internal processes are crucial to success.
This whitepaper explores the new Pharma marketing landscape, the challenges, communication alternatives and what Pharma marketers and their agencies require to compete more efficiently and effectively. It introduces Digital Asset Management (DAM) a powerful tool that drives compelling results by enabling access, collaboration, production and distribution of marketing materials at any stage of a campaign’s lifecycle and empowers Pharma marketers to perform brand management more effectively locally, regionally and globally. |
|
|
|
|
|
The 13 Cost Areas for a Digital Asset Management SystemBuyers of Digital Asset Management (DAM) systems often wonder: “What is the total cost of a DAM system, and how can I construct a good first order estimate for the total implementation costs?” This is a great question. It often comes from buyers at larger companies, but the answer actually applies to organizations of all sizes.
The intent of this white paper is to provide insight and guidance, based on over 15 years of digital asset management experience and considering both the vendor and buyer sides, into commonly identified areas of DAM cost. These cost areas exist regardless of your choice for acquiring an installed, or hosted, or Software-as-a-Service (SaaS) or open source digital asset management system. |
|
|
|
|
|
Video, Social Networking & Your DAM
This white paper explores the topic of video, social networking and your DAM. It looks at trends today and poses discussion, and opinions to position your organization to scale in the future and consider tools that will enable you to adapt quickly, engage and keep pace with emerging technology. |
|
|
|
|
|
Using Digital Asset Management to Automate Video Creation, Production and Editing Workflows
This white paper explores the utility of Digital Asset Management (DAM) in creative and production environments. It looks at automated workflows and their intrinsic benefits to any organization regardless of industry. It further explores the different tasks and productivity that occurs once a DAM solution exists in an organization. It addresses “what do I do with it” initially and sets the stage for us to contemplate what new exciting opportunities are just around the corner. |
|
|
|
|
|
Preservation of the Past: What to Do with All Those Tapes
This Video Manager Brief explores how you can prevent catastrophic losses and use best practices to preserve your video content library. It further provides “tales of woe” from those who learned the hard way, and provides key learnings to help you avoid some of the mistakes that were made by others. |
|
|
|
|
|
Unlocking the mystery of video - How to release the full power of DAM?
This white paper explores unlocking the questions of video in Digital Asset Management (DAM). It looks at video in the organization and explores the ground rules to take you from an investigative stage to a working solution. Executing video in DAM can be simple and straightforward. The right DAM solution embraces video & rich media, driving compelling results every day within your organization, across disparate groups, vendors and end-users with the workflows and resources that make sense to your business. |
|
|
|
|
|
Differentiating DAM from ECM – What Do You Really Need?
Both analysts and organizations can agree on one thing - the recent and unprecedented rise in demand for multi-media assets has driven the need for sophisticated solutions to help better manage the creation and distribution of digital content. However, because DAM and ECM share many important similarities, there is some confusion about where one ends and the other begins – as well as their best application. This paper explores some of the key technology differentiators, including how and when best to apply each one. |
|
|
|
|
|
What is DAM?Digital Asset Management, referred to as DAM, is an increasingly important tool for organizations that are serious about protecting and growing their brands, controlling the costs of creating and distributing their rich media content, and maximizing the return from their digital media assets.
DAM is quite simply a business process for organizing rich media assets such as pictures, images, video and audio for storage, retrieval and distribution. Many organizations rely on DAM offerings to provide the much-needed centralization, workflow optimization, virtual collaboration and digital media management and distribution solutions that are becoming an increasingly demanding requirement. |
