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Whitepapers

RFP templateDAM Request For Proposal Template

Are you an organization embarking on a project to implement digital asset management software? This document is intended to help organization collect information from vendors to evaluate product and organizational capabilities in order to deliver a Digital Asset Management. The document outlines high-level requirements for the DAM solution.

Download the “DAM Request for Proposal” Document

 

Digital Asset Management Data SheetWAM, BAM, I think I Need a DAM

This document is intended for organizations who are embarking on a project to implement “digital asset management” software. If you are new to the topic and think you need a “DAM” system, this paper is designed to help you get started.

Download the “WAM, BAM, I Think I Need a DAM” Whitepaper

 

Digital Asset Management Data SheetEmpowering Marketers Through Dynamic Publishing

Today enterprises need to launch products globally to maximize market impact, quickly respond to competitor incursions into their markets and customer bases, and capitalize on emergent market opportunities and new customer requirements in real-time both globally and locally. This white paper aims to inform marketers about dynamic publishing and how it can help in these areas.

Download the “Empowering Marketers Through Dynamic Publishing” Whitepaper

 

Digital Asset Management Data SheetEnabling Global Marketing: The Use of Digital Asset Management in the Automotive Industry

Automotive manufacturers need to launch and build their brands globally in a crowded market in months, not years. Every single channel that can be used to reach consumers needs to be filled with relevant, fresh, content, targeted to the demographic and geographic market being addressed.

Download “Enabling Global Marketing: The Use of Digital Asset Management in the Automotive Industry” Executive Whitepaper

 

Digital Asset Management Data SheetThe 13 Cost Areas for a Digital Asset Management System

Buyers of Digital Asset Management (DAM) systems often wonder: “What is the total cost of a DAM system, and how can I construct a good first order estimate for the total implementation costs?”

The intent of this white paper is to provide insight and guidance, based on over 15 years of digital asset management experience and considering both the vendor and buyer sides, into commonly identified areas of DAM cost.

Download “The 13 Cost Areas for a Digital Asset Management System” Whitepaper

 

Post Production White Paper5 Reasons Post-Production is Ready to Go Completely Non-Linear

Post-Production is going non-linear. The move to a tapeless, entirely digital, post-production process has made post-production so much easier.

This white paper discusses the need for post-production to stay ahead of the game and plug into the new country-wide, and soon to be global, non-linear post-production workflows.

Download “5 Reasons Post-Production is Ready to Go Completely Non-Linear” Whitepaper

 

Differentiating DAM from EMC White PaperDifferentiating DAM from ECM

Digital Asset Management and Enterprise Content Management share many important similarities, resulting in some confusion about where one ends and the other begins – as well as their best application.

This paper explores some of the key technology differentiators, including how and when best to apply each one.

Download “Differentiating DAM from ECM” Whitepaper

 

Datasheets

Corporate Information

Digital Asset Management Data SheetNorth Plains Company Overview

North Plains is recognized as the world leader in helping companies effectively leverage their visual media content through images, photos, videos, 3D designs, CAD files and others to maximize market Success.

Download Company Brochure

     

Product Brochures

Digital Asset Management Data SheetTelescopeTM

Telescope provides an end-to-end digital asset distribution solution for helping companies of all sizes get better content to market faster – a critical goal in today’s saturated market where you need the right message for each targeted audience to stand out.

Download TelescopeTM Brochure

Digital Asset Management Data SheetXinetTM

Xinet is a server-based work-in-progress rich asset management system that facilitates seamless collaboration between staff, vendors and clients to accelerate creative and production workflow -however complex.

Download XinetTM Brochure

On Brand Data SheetOn BrandTM

On Brand empowers users to control, protect, create and collaborate on all aspects of their brand. From asset management, brand guidelines, creative workflow, project approvals, campaign management, resource management and web to print, On Brand helps brands deliver consistent messages across all touch-points, through a simple and intuitive cloud-based solution.

Download the On BrandTM Brochure

     

Partner Brochures

Digital Asset Management Data SheetGLOBALedit & North Plains Xinet: A Robust End-to-End Creative Workflow Solution

GLOBALedit is the photo and video platform for creative teams. Combined, GLOBALedit and North Plains Xinet seamlessly automate the creative workflow, optimize the approval process, and help creative teams around the world reach final production-ready assets effortlessly.

Download Brochure

Industry Insights

Different markets have different digital asset management needs. Initiated in the media, entertainment and broadcast industries, digital asset management is now a mainstay of marketing departments and advertising agencies of all sizes, across all industries. North Plains, as a pioneer of the digital asset management space and an enabler of marketing agility, has worked with every new industry as they adopted digital asset management. We’ve gained valuable knowledge and are eager to provide deep industry insights. 8 Technologies That Are Changing Marketing From automation software, to data monitoring and analytic tools, CMOs have more new technologies than ever before. And the barriers to entry, from low-cost or free tools to cloud-based options requiring little upfront capital expense, have never been lower. CMO highlights the main technologies that are changing the marketing landscape. Organizations Continuing to Turn to Content Marketing Marketers are actively trying to figure out how to publish valuable, relevant and compelling content to build subscriber bases and ultimately sell more products and services. Joe Pulizzi, founder of Junta 42 and the Content Marketing Institute discusses the growing number of technologies for content marketing and what content marketing means for organizations today. How Marketing Automation Creates Greater Engagement Many brands today are turning to marketing automation platforms, including DAM, as a way to make their marketing organizations more efficient. As they continue to create more content to reach more consumers, these systems are creating a way for marketers to increase efficiency, and ultimately engagement, across the board. Measuring the Return on a Content Marketing Strategy As more brands turn to content marketing to create engagement with consuners, they no longer have access to instant advertising metrics that they are used to. Clear and conclusive ROI data can take a while to manifest. Once it does, however, returns will generally increase as you continue to consistently publish, and DAM systems are making the entire measurement process more manageable and effective. Markters Seeking New Ways to Determine a Campaign’s Effectiveness Pouring over spreadsheets and endless amounts of data in order to determine the high-performing and under-performing elements of a campaign is becoming less and less attractive to marketers today. This has them turning to systems like Digital Asset Management in order to save them the time and resources that go into these tasks. Read more here about the technologies that exist to make this a more efficient process for marketers across the board.

Webinars

Upcoming Webinars

Recorded Webinars

The Power of Context, Content and Visual Assets
February 11, 2014
>>Watch recording

What’s Hot and What’s Not in DAM for 2014
February 6, 2014
>>Watch recording

Digital Media Roundtable: How Industry Leaders use DAM to Enhance Customer Experiences and Maximize Profits
November 20, 2013
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6 Steps to a Successful DAM Implementation
November 21, 2013
>>Watch recording

How to Avoid the 7 Deadly Sins of Brand Management
June 19, 2013
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Get Assets from Capture a Xinet Workflow Faster with GLOBALedit
June 11, 2013
>>Watch recording

Critical Success Factors for Managing Digital and Visual Assets
May 7, 2013
>>Watch Recording

Improve Marketing Profitability By Managing Assets from Creative to Distribution
March 20, 2013
>> Watch Recording

Recorded Webinars in 2012

How On Brand Effectively Manages Marketing Resources
December 18, 2012
>> Watch Recording

Forrester Webinar: Engaging Your Audience Through A Digital Experience Strategy
November 15, 2012
>> Watch Recording

Marketing Agility: How GLOBALedit, Xinet and TeleScope Manage the Lifecycle of High-end Photo and Video Content from Capture to Production
October 18, 2012
>> Watch Recording

Best Practices DAM with Many Stakeholders
August 16, 2012
>> Watch Recording

Henry Stewart Group – DAMCPD – New Approaches to Building an Effective Brand Strategy – what Digital Asset Management (DAM) has to offer.
March 14, 2012
>> Watch Recording

Why Concurrent Marketing is Essential to Your Brand Impact
February 23, 2012
>> Watch Recording