Reconnecting the Dots: How DAM Has Evolved

Reconnecting the Dots: How DAM Has Evolved

Steve Jobs once said, “You can’t connect the dots looking forward, you can only connect them looking backwards.” You have to trust that the dots will somehow connect in the future.

How Digital Asset Management Got Its Start

About 20 years ago, pioneers in the DAM industry were connecting the dots to solve the challenges companies faced when creating, managing and distributing an ever-increasing amount of assets. One of the biggest challenges was in image management which drove many “image bank” type solutions to spring up in the late ‘90s and early 21st century. However, with the evolution of technology came an increasing need to support newer media formats such as video, layouts, PDFs and so on. More recently, businesses started seeing different ways to implement Digital Asset Management within their ecosystem, and it became significantly more important for companies like us to develop the ability to support our customers and these systems.

DAM is Evolving…So Keep Up

Innovation has always been a fundamental part of Northplains’ DNA and highly valued by our loyal customer and partner base. Our success is dependant upon our customers’ being able to successfully implement and grow their DAM capabilities to achieve the most efficient business model with our solutions. Therefore, it is imperative we get it right.

As with all technology-based industries, or any industry for that matter, the pace of digital evolution has been overwhelming. However, what’s more important than the technology itself is the user, the customer experience, and the ability to adapt to user expectations.

How Northplains Differentiates Themselves

The Future of DAM At Northplains

The experience we’ve built over 2 decades, coupled with the embracement of new technologies and re-engagement of some valuable human resources, has given us an understanding of ever-changing customer expectations and how to best support them. We believe that we have looked backwards to connect the dots again. We are ready to be enablers, putting Digital Asset Management at the heart of our current and future customers’ businesses, allowing them to take their company to the next level.