The Intersection of Metadata, DAM & Workflow Automation

With over 19 brands in the US alone, 16 websites, and 220 magazine issues printed each year, Hachette-Filipacchi reaches over 50 million consumers through its magazines and millions more on-line and through mobile content. The company’s brands include well known names such as Car and Driver, ELLE, and Woman's Day.

Join us for this insightful webinar and discover how Hachette has created an end-to-end digital media supply chain to support the creation, integration and repurpose of their digital media assets. Learn how the digital asset management platform, TeleScope, is serving as Hachette’s central repository for all digital media content and metadata, while providing foundational support for the automation of the organizations’ multiple complex workflows.

Attendees will discover how:
• TeleScope can be positioned as the “glue” that binds an enterprise together.
• Metadata can be leveraged to streamline complex exchanges within the enterprise.
• Organizations can support multi-channel workflows
• To implement rights and usage tracking across the enterprise.
• They can support Web 2.0 community features.
• TeleScope can be used to support several organizational initiatives such as web production, prepress, ad management, aggregation and syndication, and marketing