Introduction to Digital Asset Managment!

	Presenter:		Steve Sauder, CTO North Plains Systems Inc.
	Date:		October 25^th, 2007
	Duration:		Presentation 45 Min: Q&A 15 Min.
	Descripton:		Why did DM Direct Newsletter recently run the article “What's the DAM Difference?: Content Management's Best Tool is Digital Asset Management?” Perhaps it was an attempt to clearly articulate the differences between DAM (Digital Asset Management) and ECM (Enterprise Content Management). Or perhaps it was intended to provide further clarity on the DAM market itself which is rife with many, often confusing, names - MAM (Media Asset Management), Rich Media Management (RMM), Rich Asset Management (RAM), and Digital Media Management (DMM) to name a few. Yet, despite the many different names and misconceptions surrounding DAM, there is a common thread that exists – the pain that is experienced by those without a DAM solution: "I need a better way to securely store, retrieve, manage, and distribute my organization’s photos, images, video, and audio." Join us for this educational session as we explore the important topic of digital asset management and the reason why so many industry leaders favor this solution to manage their growing pools of rich media assets. Attendees will learn the answers to commonly asked questions such as: What exactly is DAM and how does it differ from ECM? Can’t I just use content management tools to manage my rich media assets? Is it possible to manage video with a DAM solution? Do DAM solutions integrate with digital editing suites and creative applications? Can they help my creative and marketing workflows operate more efficiently? How can a DAM solution help my company reduce costs AND make money?
	Presentation:		Register here to view the Webinar.