North Plains Puts the Power of an Enterprise DAM Solution on the iPad

North Plains outlines comprehensive mobile strategy for Digital Asset Management

Toronto, Canada – November 15, 2011 – North Plains, LLC, the leading provider of Digital Asset Management, today announced the iPad interface for their market leading enterprise digital asset management (DAM) solution, TeleScope, becoming the first enterprise DAM vendor to commit to a long-term mobile strategy.

Mobile DAM is becoming essential for companies looking to manage the end-to-end digital asset lifecycle from concept through distribution, and by enabling mobile and tablet users to effectively participate in media workflows, North Plains is radically changing the enterprise DAM landscape.

North Plains runs a very engaged user group and customer technical advisory panel, and they clearly indicated that the iPad and mobile digital assessment are becoming essential to their 2012 content creation and delivery processes.  A big portion of their review, approval, and collaboration processes with customers, distributors and other groups happen outside of the office – meeting rooms, customer’s offices, trade shows, and industry events.  It became clear that an iPad application would enable them to engage more of their team in more business environments, speeding delivery, review and approval processes.

Other digital media-centric processes better suited to mobile workflows include sales consultations, on-location tagging of metadata, customer support, field servicing of products, and delivery of the latest data to information dependent professionals such as executives, doctors, sales teams, and service groups. The TeleScope iPad migrates these processes seamlessly to mobile users, and lets them work with the images, photos and videos that they otherwise required a computer to work with.

“By committing to a comprehensive mobile DAM strategy we have untethered an enterprise class software DAM solution from the data center and put it in the hands of our users ” said Arun Chandra, CEO, North Plains. “Many of the people essential to our customers’ media workflow are not with their computers or in their office a lot of the time, making a mobile DAM strategy essential. An intuitive iPad interface is just the first step in our journey to make the North Plains DAM solutions available anywhere, anytime to our valued clients.”

Built to fully embrace the strengths of TeleScope as well as the strengths of the iPad, this interface brings all of the intuitive touch gestures of the iPad to TeleScope’s industry leading interface. Swipe, pinch, and scroll follow the intuitive iPad paradigm, allowing users unfamiliar with digital asset management to work with their digital media assets.

The iPad interface for TeleScope will be generally available for TeleScope Version 9 by the end of 2011.

About North Plains, LLC
North Plains is the world leader in managing the digital assets and publishing processes that create the vast majority of digital and print communications.  By providing software and services that enable companies to shift from content management to digital supply chains and multi-channel publishing processes, North Plains helps companies manage their brand, expand their rich media communications across multiple channels, and deliver higher quality content faster, at lower cost.  For more information visit www.northplains.com.