Innocean Worldwide Americas Selects North Plains to Support Global Marketing for Automotive Clients

Video Management Functionality and Cost Analysis Key Drivers In Competitive North Plains Win

Toronto, Canada – May 18, 2011 – North Plains, LLC, the leading provider of Digital Asset Management, today announced that Innocean Worldwide Americas (IWA), a global marketing agency, has selected North Plains TeleScope™ software to manage, share and distribute all rich media files as the agency’s automotive clients strive to effectively market to a diverse set of global consumers.

Innocean Worldwide Americas is an automotive marketing agency that services Hyundai and Kia brands and specializes in advertising, creative services, digital marketing, media planning, and events. With a global client base that is dealing with multiple forms of rich media, real-time distribution across global channels, and consumption of media on an increasing number of devices, IWA turned to North Plains to orchestrate the lifecycle of these assets with its Digital Asset Management software.

“We have seen a vast increase in the types of media that we are working with on a daily basis, as well as in the requests from offices around the globe that need to share and collaborate on these rich media assets,” said Nick Marello, Studio Director, Innocean Worldwide Americas. “It is becoming increasingly important to automate our processes so that we can help our clients deliver a message simultaneously across multiple formats to geographically dispersed audiences.  With the North Plains TeleScope software we can help our clients get their messages to market faster while getting a significant return on our investment due to cost savings.”

IWA chose North Plains for their ability to provide support for a wide variety of file types, including video. They also needed a provider with a sophisticated enough platform to handle Computer Generated Imagery for advertisements, but with an easy-to-use interface that would allow a wide range of people to use it. After an in depth technical and cost analysis, North Plains was chosen as the partner that met IWA’s needs.

“Innocean Worldwide Americas is a forward-looking organization and recognizes that the challenges of managing and delivering rich-media globally can be mitigated by introducing a comprehensive solution like North Plains to automate workflows, enhance collaboration and streamline complex tasks,” said Arun Chandra, CEO, North Plains. “We will be a strategic partner to IWA given our expertise and experience in serving both agencies and automotive companies."

TeleScope™ is a digital asset management platform that enables the secure access, production, management and distribution of video and all other kinds of digital and rich media files. TeleScope Video Manager 3 provides the powerful tools that make it much easier to edit, distribute, and collaborate with video and rich media, while improving operational efficiencies and reducing costs. IWA is planning an initial implementation of these systems that will involve 100 globally dispersed users within their organization.

About Innocean Worldwide Americas
Serving Hyundai & Kia brands in the US, this automotive marketer takes an integrated marketing approach to growing brand market share. Disciplines include Tier I and Tier II advertising, creative services, digital marketing, auto shows and experiential events, media planning and CRM. Innocean is headquartered in Seoul South Korea. The Innocean Worldwide Americas office is located in Huntington Beach, California.

About North Plains, LLC
North Plains is the world leader in managing the digital assets and publishing processes that create the vast majority of digital and print communications.  By providing software and services that enable companies to shift from content management to digital supply chains and multi-channel publishing processes, North Plains helps companies manage their brand, expand their rich media communications across multiple channels, and deliver higher quality content faster, at lower cost.  For more information visit www.northplains.com.