North Plains Increases the Utility of its TeleScope Digital Asset Management Platform with Partner Solutions

TeleScope Platform Helps Companies
Better Meet The Demands Of Modern Marketing

Toronto, Canada – May 03, 2011 – North Plains, LLC., the leading provider of Digital Asset Management, today announced it is enabling corporate marketing organizations, as well as media and entertainment companies, to optimize the creation and use of rich media content, such as video, graphics and images across their organizations with four new industry partnerships.

These partnerships expand the utility and function of North Plains TeleScope® digital asset management platform, and include:

• Aprimo: Combining Aprimo Marketing Studio® with North Plains TeleScope® platform provides marketers with an environment that addresses rich media creation and delivery across multi-channel campaigns, and extends utilization reporting to the asset level.
• Equilibrium: By accessing the capabilities of the Equilibrium MediaRich® Server from within the TeleScope platform, marketers and producers can accelerate the time it takes to render and deliver all rich media, reducing production and development costs.
• Front Porch Digital: North Plains is collaborating with Front Porch Digital to give media and entertainment companies and global marketing organizations the ability to effectively archive and store video and rich media for improved media lifecycle management and monetization.
• HP: As an HP AllianceONE Partner, North Plains will help organizations optimize their rich media workflows and video storage by offering TeleScope on HP infrastructure. North Plains plans to demonstrate some of these at the HP DISCOVER 2011 event June 6-10 in Las Vegas.

“When marketers have the right tools at their fingertips, they can better meet the increasing demands of global, cross-channel marketing,” said Lisa Arthur, CMO of Aprimo. “As Integrated Marketing Management becomes a more crucial practice for brands worldwide, forging best-of-breed partnerships such as this one with North Plains allows us to offer more sophisticated and advanced solutions for marketers.”

Customers benefit from increased efficiency across the entire media value chain. By more closely integrating the TeleScope platform with these solutions and infrastructure, North Plains is enabling streamlined workflows, including managing the distribution, archiving, monetization, and reuse of rich media assets across multiple channels. In addition, media and entertainment companies, long challenged by the management of video asset rights and processing, can employ fully optimized and integrated solutions for orchestrating the media lifecycle.

“Our strategy is to partner with companies that support North Plains’ commitment to innovation, and ability to address the challenges caused by the proliferation rich media including video,” said Arun Chandra, CEO, North Plains. “Our collaboration with Aprimo, Equilibrium, Front Porch Digital and HP is an outcome of this strategy. We look forward to delivering compelling rich media solutions that solve real problems across all market sectors with our partners.”

TeleScope™ is a digital asset management platform that enables the secure access, production, management and distribution of video and all other kinds of digital and rich media files. With an open architecture that allows for deep partner application and product integrations, TeleScope meets the diverse range of rich media needs of partners looking to provide solutions for customers including small and mid-size businesses, post-production companies, agencies, and global enterprises.

About North Plains, LLC.
North Plains is the world leader in managing the digital assets and publishing processes that create the vast majority of digital and print communications. By providing software and services that enable companies to shift from content management to digital supply chains and multi-channel publishing processes, North Plains helps companies manage their brand, expand their rich media communications across multiple channels, and deliver higher quality content faster, at lower cost. For more information visit www.northplains.com.