North Plains Announces Industry First DaaS - Digital Asset Management as a Service

Full Service Fills the Gap with Personnel, Expertise and Tools for Quicker
Digital Asset Management Adoption, Scale & Success.
Generates Immediate Traction and Financial Returns.

TORONTO – September 20, 2010 -- North Plains Systems Inc., the leading provider of digital asset management (DAM) and media asset management (MAM) software solutions, today announced the immediate availability of North Plains TeleScope™ DAM-as-a-Service (DaaS), the industry’s first fully managed service that extends basic DAM software-as-a-service (SaaS) capabilities with the functions, personnel, and tools organization’s require to be quickly effective managing, sharing and distributing their digital media files.

With the explosion of video, audio, images, graphics and other rich media, organizations of all sizes are struggling to improve efficiencies, reduce costs, and open new revenue opportunities related to the use of their digital media.  For years, digital asset management systems have provided organizations with a tool for the identification, storage, management, distribution and archiving of their digital media files. However, many organizations lack the required IT infrastructure, resources, capital budget, and expertise including administration, archival, classification or librarian skills, to implement a digital asset management system successfully. They often don’t know where to start, how to do it, or fully understand what resources and personnel are required.

North Plains’ industry first managed service, TeleScope DaaS, goes well beyond traditional Software-as-a-Service offerings which are limited to providing only software, leaving users to configure, administer and maintain the operation of their application.  North Plains’ DAM-as-a-Service relieves organizations of having to do it themselves by providing them with the all the functions, resources and tools to be rapidly successful with DAM:

• TeleScope OnDemand – a full featured, SaaS version of North Plains’ TeleScope Digital Asset Management platform, configured to meet each organization’s needs
• Digital Librarian – a resource who provides metadata definition & maintenance, and digital asset quality assurance
• DAM Master – a resource who maintains the system, providing governance, business rule development, user management, & system configuration
• Production Services – optional digital media workflow definition, management, and creative services, tailored to each organization
• Support – ongoing training, rollout & help desk services

"Many organizations realize they have a digital media management problem that is hindering their business, and look to digital asset management software as the solution. However, digital asset management can be challenging, for any sized organization," said Hassan Kotob, President and CEO, North Plains Systems, Inc. "With our industry first DAM-as-a-Service offering, North Plains' is uniquely responding to the needs of our customers and the market by providing the expertise, IT infrastructure, software, and full set of services required to reap the benefits and value from the use of digital asset management. We’re certain that many organizations will outsource and have us run their DAM, so they can focus on running their business."

Across industries, retailers, automotive, financial services, pharmaceuticals, manufacturing, advertising and post production, consumer products, technology firms, and associations, organizations are starting to realize the value of digital asset management for controlling their marketing and brand assets throughout the full lifecycle – from creation and storage, through review, distribution, and archival.  They are seeking ways to effectively manage, distribute and in some cases monetize all of their video, images, graphics and other related digital media files.  Using a digital asset management system like TeleScope increases efficiency and drives down costs, while securely managing and effectively distributing all media and related assets.  TeleScope DaaS accelerates their time-to-market.

About North Plains’ TeleScope™ Digital Asset Management (DAM) Platform
TeleScope™ is an award-winning digital asset management platform that enables the secure access, production, management and distribution of video and all other kinds of digital and rich media files.  With its distributed and modular architecture, TeleScope is designed to meet the diverse range of rich media needs from small and mid-size businesses, post production companies, agencies, and global enterprises.

About North Plains Systems Inc.
Since 1994, as the world’s leading provider of innovative digital and video asset management software solutions, North Plains’ and its award winning TeleScope platform have enabled over 500 companies of all sizes to transform their digital media centric businesses and global marketing processes for competitive advantage, cost reduction and revenue creation.  For further information please visit www.northplains.com.  Follow us on Twitter and join us on Facebook.

Editorial Contact:
Joshua Duhl
North Plains Systems
339-222-0861
jduhl@northplains.com