2008 Marks Record Year for North Plains Systems and the Adoption of its Digital Asset Management Platform

TORONTO – January 27, 2009 -- North Plains Systems Inc., the world’s leading provider of digital asset management (DAM) and rich media asset management (MAM) software solutions, today announced record revenue growth and customer acquisition during the 2008 calendar year. North Plains won a record number of new customers in 2008 – an increase of 42% year-over-year and forecasts continued growth in the coming year, driven in part by a strong demand for TeleScope™, North Plains’ award-winning digital and rich media management platform.

North Plains continued to dominate the print and publishing markets while at the same time making sizable gains in the media, entertainment and broadcast, education and agency verticals – reaffirming its position as the world’s largest independent DAM solutions provider.

“2008 represents a milestone year for North Plains. We solidified our position as the de facto DAM solution provider by successfully introducing several new product innovations that meet the challenges of small agile agencies to global-reaching, multi-national organizations,” said Hassan Kotob, President & CEO, North Plains Systems Inc. “We set our sights on making TeleScope the most advanced DAM platform on the market and more than achieved that objective. Our 2009 plan includes increasing this technology gap by further enhancing TeleScope’s functionality to better help our customers effectively distribute and monetize their digital assets”.

In spite of current economic conditions, the global demand for Digital Asset Management systems is expected to triple by 2013, according to a new forecast by ABI Research. In 2008, North Plains witnessed a 34% increase in the total number of system design requests (RFPs), further validating the demand for its TeleScope platform. Adding significant expertise across all parts of the organization, including sales, support and professional services, North Plains is now best positioned to respond to this growing demand.

To facilitate its European expansion and build upon its existing momentum in the region, North Plains opened a new office in London, UK and added seasoned industry veterans to the team. North Plains further enhanced its support of European customers by expanding its integrated reseller network of ‘best-in-class’ technology partners, brand-name systems integrators and a top-tier portfolio of national and regional technology resellers.

In product news, North Plains introduced TeleScope OnDemand™, its hosted solution that provides customers with full-featured DAM capabilities at a cost-effective point of entry. Designed for the current economic environment and built on its proven TeleScope platform, OnDemand is ideal for all organizations that need a full featured, enterprise-class solution at cost-conscious pricing.

In late October, North Plains was selected by KMWorld as a finalist for the 2008 Promise Awards. Chosen for its achievements in the technology arena and demonstrated commitment to its customers, business improvement solutions and technological advancement— the recognition solidifies North Plains’ leadership status, commitment to customer service and product excellence.

"After an exhaustive search and product evaluation, we chose North Plains’ TeleScope DAM platform to help us streamline our workflow related to our managing digital content. After only 12 short months, we have seen a significant reduced time-to-market and overall productivity improvements,” said Matthew Bennett, Director of Strategic Publishing Operations at Hachette Book Group. “It was North Plains’ proven technology track record and sound financial position that convinced us to choose them. But it’s what TeleScope has done to reshape the way we create, manage and distribute our digital assets that will sustain the relationship for the foreseeable future."

To find out more information on North Plains’ current and future product roadmap; how it can help your organization take control of its digital asset environment; or which industry events you can meet at, visit www.northplains.com.

North Plains’ TeleScope™ Digital Asset Management (DAM) Platforms
TeleScope™ is an award-winning digital asset management platform that enables the secure access, management and distribution of all digital and rich media content across an entire organization. With its distributed and modular architecture, TeleScope is designed to meet the diverse range of rich media needs from small and mid-size businesses and design studios, to the complex business challenges of global enterprises. Whether you’re a new creative ‘shop’ just starting out; growing so quickly that your asset inventory is getting out of control; or a globally distributed organization with millions of assets to manage, North Plains’ TeleScope platform is ready to meet your unique business challenges.

North Plains Systems’ DAM Leadership
As the global market leader, North Plains’ TeleScope™ platforms are the only DAM solutions to offer true end-to-end digital media supply chain experience that supports the creation, integration and repurposing of digital assets in mission-critical applications. Customers from all industries and geographies are reaping significant and tangible business efficiency improvements from North Plains' TeleScope platforms. Its expertise in delivering industry-leading digital asset management software solutions is reshaping the way companies manage, collaborate and distribute their digital assets.

About North Plains Systems Inc.
Founded in 1994, North Plains Systems Inc. is the world’s leading provider of digital and video asset management solutions. With a portfolio of over 475 satisfied customers, North Plains’ TeleScope platform streamlines the complexity of managing increasingly challenging digital asset environments. From centralized workflow optimization, asset creation, production and virtual collaboration, to delivery and distribution, North Plains provides end-to-end solutions that scale to meet your unique business requirements. Benefit from North Plains’ proven deployment expertise and join its growing list of global customers, including: AOL, Boeing, Bowling Green State University, Gallaudet University, Harcourt, HarperCollins Publishers, Microsoft, Ogilvy and Mather, Playboy, Publicis Groupe, Publishers Clearing House, Rodale Inc., Sony Pictures Entertainment, The Utah Education Network, Viacom, and Warner Bros. For further information please visit www.northplains.com.

Discover why industry experts think North Plains is Leading the Digital Asset Management Evolution™.

Editorial Contacts:

Becki Parkhurst
PAN Communications
978-474-1900
northplains@pancomm.com