North Plains Expands Presence - Brings True Digital Asset Management to the United Kingdom

New office, Sales Director appointment part of aggressive UK and EMEA expansion

LONDON and TORONTO – November 24, 2008 – North Plains Systems, Inc., the world’s leading provider of digital asset management (DAM) and video asset management (VAM) software solutions, today announced two key initiatives in support of its the expansion in the United Kingdom. North Plains appointed seasoned industry professional Rick Coope European Sales Director; and opened its UK office to facilitate the expansion of its TeleScope™ digital asset management platform in the region.

North Plains’ increased focus on the United Kingdom is driven by an unprecedented demand for proven, reliable and scalable digital asset management solutions. The appointment of Mr. Coope and the opening of its new office represent important corporate milestones. It demonstrates North Plains’ clear commitment to the region, its current customers and a growing list of prospective print, publication, media and entertainment firms of all size and shape.

“North Plains has designed and successfully implemented hundreds of advanced digital asset management solutions for some of the most recognizable organizations anywhere,” said Rick Coope, European Sales Director, North Plains Systems, Inc. “The growing appetite for TeleScope, our proven DAM solutions, convinced us that expansion into the UK would play a significant role in establishing our market leadership position throughout Europe. I look forward to working with our local partners in bringing true DAM to the UK and the rest of Europe.”

In his new role, Mr. Coope will be responsible for the implementation of all aspects of North Plains’ regional expansion strategy. He will also oversee the local distribution and support for the organization’s entire suite of award-winning digital asset management solutions. The UK office will act as a hub for all regional operations and will staff employees in the areas of sales, support and professional services. Additional plans for staff expansion are in the works for the coming year.

“The last five years has seen the complexity of managing a corporation’s digital assets spiral beyond perceivable limits,” said Hassan Kotob, President & CEO, North Plains Systems, Inc. “The need for sophisticated DAM platforms that provide centralized management, collaboration and distribution capabilities have become increasingly integral to the creative process and the businesses that must manage it. We are thrilled to open this new office and be able to provide localized distribution and support that ensures North Plains meets its clients needs head on.”

North Plains’ TeleScope™ Digital Asset Management (DAM) Platforms
TeleScope™ is award-winning digital asset management platform that enables the secure access, management and distribution of all digital and rich media content across an entire organization. With its distributed and modular architecture, TeleScope is designed to meet the diverse range of rich media needs from small and mid-size businesses and design studios, to the complex business challenges of global enterprises.
Whether you’re a new creative ‘shop’ just starting out; growing so quickly that your asset inventory is getting out of control; or a globally distributed organization with millions of assets to manage, North Plains TeleScope platform is ready to meet your unique business challenges.

North Plains Systems’ DAM Leadership
As the global market leader, North Plains’ TeleScope™ platforms are the only DAM solutions to offer true end-to-end digital media supply chain experience that supports the creation, integration and repurposing of digital assets in mission-critical applications. Customers from all industries and geographies are reaping significant and tangible business efficiency improvements from North Plains' TeleScope platforms. Its expertise in delivering industry-leading digital asset management software solutions is reshaping the way companies manage, collaborate and distribute their digital assets.

About North Plains Systems, Inc.
Founded in 1994, North Plains Systems, Inc. is the world’s leading provider of digital and video asset management solutions. With a portfolio of over 475 satisfied customers, North Plains TeleScope platform streamlines the complexity of managing increasingly challenging digital asset environments. From centralized workflow optimization, asset creation, production and virtual collaboration, to delivery and distribution, North Plains provides end-to-end solutions that scale to meet your unique business requirements. Benefit from North Plains’ proven deployment expertise and join its growing list of global customers, including: AOL, Boeing, Bowling Green State University, Gallaudet University, Harcourt, HarperCollins Publishers, Microsoft, Ogilvy and Mather, Playboy, Publicis Groupe, Publishers Clearing House, Rodale Inc., Sony Pictures Entertainment, The Utah Education Network, Viacom, and Warner Bros. For further information please visit www.northplains.com.

Discover why industry experts think North Plains is Leading the Digital Asset Management Evolution™.

Editorial Contacts:

Ashley Thomas
PAN Communications
978-474-1900
northplains@pancomm.com