North Plains ‘Stands Out Among the Independent Players,’ According to Independent Research Firm

‘Company’s DAM Solution Has Solid Core Functionality and a Relatively Long History in the Market Compared to Many of Its Peers,’ Report States

TORONTO, Ontario – April 28 , 2008 – North Plains Systems, Inc., the leading provider of video and digital asset management (VAM and DAM) software and solutions, was characterized as a DAM vendor that “stands out among the independent players” in a recent Forrester Research, Inc. report.

The report – “Market Overview: Digital Asset Management; Managing the Production and Distribution of Rich Media,” Forrester Research, Inc., April 14, 2008 – highlights the fact that Information and Knowledge Management workers need to take a fresh look at their DAM strategy.

In a section describing the vendor landscape, the report included North Plains as one of two independent vendors and three ECM vendors offering “full production support” for DAM.

“North Plains stands out among the independent players,” the report states. “With scores of players targeting small and midsized companies, North Plains, which has traditionally provided only an enterprise-level solution, has expanded into the midmarket with a turnkey, groupware solution...The company’s DAM solution has solid core functionality and a relatively long history in the market (the company was founded in 1994) compared to many of its peers.”

“DAM’s time has arrived,” said Hassan Kotob, President and CEO of North Plains Systems. “Small- and mid-sized businesses to global enterprises are leveraging DAM’s benefits, gaining centralized access to digital assets, enabling multichannel advertising and publishing, and enjoying superior security and rights management. North Plains is committed to building on its position as the strongest, most focused independent DAM player in the market.”

The Forrester report also lists North Plains as being part of a group of “ECM vendors and select independents (that) meet high-end media production needs.”

About North Plains Systems, Inc.

Founded in 1994, North Plains Systems, Inc. is the leading provider of digital asset management solutions providing full workflow support from creation, to production, to delivery. Its pioneering technology, focus, and vision have been recognized throughout the industry and are evident in innovative products such as TeleScope Enterprise and TeleScope for Video Management. With its platform agnostic approach to managing digital assets, over 450 customers benefit from North Plains' expertise in delivering industry defining solutions for video asset management, digital media management & distribution, centralization, workflow optimization, and virtual collaboration. Customers include AOL, Boeing, Bowling Green State University, Gallaudet University, Harcourt, HarperCollins Publishers, Microsoft, Ogilvy and Mather, Playboy, Publicis Groupe, Publishers Clearing House, Rodale Inc, Sony Pictures Entertainment, Thomson Learning, The Utah Education Network, Viacom and Warner Bros. For further information please visit www.northplains.com.