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North Plains Helps Publishers Clearing House To Mine Data “Gold” From Its Existing Campaigns

TeleScope Enterprise DAM Solution Automates Process of Deconstructing Quark Print Files, Enabling Photos, Text and Other Elements To be Used in Web Campaigns TORONTO, CANADA — March 7, 2005 – North Plains Systems, Corp., a leading provider of digital asset management (DAM) software and solutions, announced today that Publishers Clearing House, the largest multi-magazine subscription agency in the magazine industry and a leader in the direct marketing industry, is implementing North Plains’ TeleScope™ Enterprise software to power its dynamic web marketing and Quark automation process. Publishers Clearing House (PCH) is one of the world’s largest direct marketers, and its Website is among the world’s busiest with roughly 16 million subscribers. To maintain its industry brand and innovation leadership, PCH is broadening the number of new marketing products that it can be offered to its growing customer base. Critical to its success is its ability to quickly repurpose successful marketing campaign concepts into new product offerings both on and off-line. To reach its goal, PCH is using TeleScope to intelligently ingest and “data mine” Quark desktop publishing project files into components — text, pictures, graphics, etc. — that can be easily tracked, reconfigured and productized. The data will be configured for easy access by the PCH.com group to repurpose for on-line usage. PCH will also use TeleScope to enhance its ‘one to one’ marketing strategy. The software allows the rapid and cost-effective personalization of marketing campaigns, allowing product mangers to easily personalize a single campaign into multiple versions, each customized to meet a different customer demographic. According to Jon Zerden, director of Internet and Publishing Technologies for PCH, TeleScope is replacing the current proprietary DAM system in order to streamline media production and increase the cost effectiveness of new product development. “When we’re finished,” he said, “our data will be integrated into one system, essentially abandoning the older system in favor of TeleScope, and we’ll also begin automating a significantly larger amount of our print and on-line materials.” Zerden estimated that the time required to repurpose an existing print ad for on-line use will be reduced by over 80% over the current workflow. TeleScope Enterprise is supporting a mixed community of Macs running OS 9, OSX and Windows PCs. Further, in order to provide a more secure and user friendly environment PCH is integrating TeleScope with an Apple XServe Server running LDAP to provide a unified “single sign-on” authentication workflow. “North Plains understand what we need,” said Zerden. “They are uniquely focused on the DAM industry. Their domain expertise in both production and publishing workflows gave us a unified view of our marketing and production supply chain. In addition, they have an excellent and proven professional services team. We’re pleased to have them as our solutions partner in this major project.” “TeleScope Enterprise is the ideal platform for Quark automation at Publishers Clearing House,” said Hassan Kotob, North Plains president and CEO. “TeleScope allows companies to create and manage ‘smart media’ objects by automatically extracting metadata from digital files through out the production and approval process. The ability to intelligently associate metadata to unique customer and product preferences makes ‘one to one marketing’ a powerful and cost-effective competitive tool for the direct marketing industry.” About North Plains Systems Corp. Founded in 1994, North Plains Systems Corp. is the leading provider of digital asset management solutions. Its pioneering technology, focus, and vision have been recognized through out the content management industry, including analyst Frost & Sullivan, with their 2005 Company of the Year award. Today, over 400 customers benefit from North Plains’ expertise in delivering industry defining solutions for multi-channel publishing, broadcast automation, video enhanced learning, marketing automation and collaboration and brand management. Customers include Boeing, Feld Entertainment, Harcourt, HarperCollins Publishers, International Monetary Fund, Ogilvy and Mather, Publicis Groupe, Relizon, Thomson Learning, Viacom and Warner Bros. For further information please visit the North Plains website.