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Tata Consultancy Services Selects North Plains To Participate in its Media and Entertainment Lab

TCS to Develop Digital Media Services and Technology Solutions Based on North Plains' TeleScope Application

TORONTO, ONTARIO (CANADA), NOVEMBER 29, 2004 - North Plains Systems Corp., a leading provider of digital asset management (DAM) software and solutions, announced today it has been selected by Tata Consultancy Services Ltd. (TCS) (BSE:532540; NSE:TCS): a leading global IT services firm to develop digital media services and technology solutions for the entertainment industry's most pressing digital media requirements. The strategic agreement enables TCS to integrate advanced video management technologies into North Plains' TeleScope™ Application Platform. Both companies will offer a range of advanced software and services to the Media and Entertainment market including digital asset distribution, digital rights management (DRM), and advanced system integration support for "all-digital" production workflows.

The agreement was announced by Carlos Montalvo, Chief Strategy Officer of North Plains Systems, and Ed Altman, Media and Entertainment practice head of TCS and Director of the Media and Entertainment Lab.

"We are pleased to showcase North Plains' TeleScope application platform in our Media and Entertainment Lab. Their proven track record at AOL, Viacom, and Warner Bros. makes them a proven application platform for developing state of the art production and distribution systems," said TCS' Altman. "TeleScope's open SOAP-based APIs and distributed architecture are ideally suited to rapidly integrate video transformation engines and DRM technologies as well as all-digital order and fulfillment technologies associated with DVD production and automation."

"This agreement is a significant milestone in our company's history," said Montalvo. "We are joining forces with one of the world's best-regarded IT consultancies to provide solutions that will benefit companies at the forefront of the digital media economy. As a certified TeleScope development partner, TCS brings advanced system integration capabilities along with cost-effective software development and project management services to our growing TeleScope customer community"

Both companies have substantial presences in the media and entertainment community. TCS has a variety of projects underway with five major Hollywood studios and recently opened its Media and Entertainment Lab in Burbank to address key digital business and technology issues. The joint North Plains/TCS solution will figure prominently in these areas, especially those dealing with establishing enterprise-wide DAM offerings.

About Tata Consultancy Services (TCS)
Tata Consultancy Services (TCS) is the world leading information technology consulting, services, and business process outsourcing organization that envisioned and pioneered the adoption of the flexible global business practices that today enable companies to operate more efficiently and produce more value.

TCS achieved this by creating and perfecting a unique method of global deployment and delivery of high quality, high value services and products in IT consulting and business process outsourcing. Known as the "Global Delivery Model," this strategic services delivery concept has reshaped the IT services industry.

More than 75% of TCS customers reward the company's reliability, passion, creativity, and unique ability to handle the broadest range of their IT needs by continually extending and deepening their partnerships with TCS. With over 30,000 of the world's best trained IT consultants located in 32 countries, TCS is uniquely positioned to deliver its flexible world class services seamlessly to any location.

TCS reported consolidated revenues of $1.56 billion (U.S.) in the fiscal year 2003-2004. The company is listed on the National Stock Exchange and Bombay Stock Exchange in India. For more information: www.tcs.com.

About North Plains Systems Corp.
Founded in 1994, North Plains Systems Corp. is the leading provider of digital asset management solutions. Its pioneering technology, focus, and vision have been recognized through out the content management industry, including analyst Frost & Sullivan, with their 2005 Company of the Year award. Today, over 400 customers benefit from North Plains' expertise in delivering industry defining solutions for multi-channel publishing, broadcast automation, video enhanced learning, marketing automation and collaboration and brand management. Customers include Boeing, Feld Entertainment, Harcourt, HarperCollins Publishers, International Monetary Fund, Ogilvy and Mather, Publicis Groupe, Relizon, Thomson Learning, Viacom and Warner Bros. For further information please visit the North Plains website.

North Plains Named to EContent Magazine’s Top 100 Companies that Matter Most to the Digital Content Industry

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