Issue No. 18 - the Best DAM Newsletter

With TeleScope Enterprise, UEN can catalog, store and control access to Utah’s learning object collections, which enables course designers, instructors and students to readily find and use high-quality Rich Media. Instead of incurring costly courier bills, or driving for hours across state to pick-up or drop-off tapes, users can now simply download the materials they need from anywhere in the state in minutes via UEN’s high-speed Internet backbone.

“TeleScope Enterprise Video Management solution integrates with industry video tools like Video Logger, Final Cut Pro and Flip Factory,” says Cory Stokes, UEN’s Enterprise Learning Services Manager. “The solution handles web video previewing, review/segmenting and downloading better than any other system we looked at.”

TeleScope Enterprise provides the foundational support for UEN’s Digital Media Service to house different media collections and control access by login so users only work with the media collection they are supposed to. For example, a Utah College faculty member may have permission to access College Telecourses & Productions resources, national PBS productions and local PBS programs. But a user from the general public may only have limited access to UEN Produced Media and local PBS programs.

TeleScope also gives UEN the flexibility to customize the interface and branding for each audience, which makes navigating the system intuitive for all users.

Since implementing TeleScope Enterprise for video asset management, adoption and use has skyrocketed. More than 100,000 users access the system each month, a 100 percent year-over-year increase and over 10,000 media learning resources are now stored and managed on the system.

To learn more about UEN’s experience with TeleScope Enterprise Video Management solution, click here.

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1. From ‘storehouse’ to ‘storefront’

While the traditional use for Digital Asset Management may be to collect and manage digital assets, savvy organizations are discovering new ways of generating revenue.

In Publishing, by taking book cover assets from their DAM system and bringing them together into a catalogue with a simple query of the DAM repository, the cycle of catalogue generation is not only shortened by days (if not weeks), it also quickly generates revenue from new sources — catalogues and on-line.

While once only broadcasters, editors and publishers handled creative assets (and in limited volume because they were limited to film) now digital assets can be created and shared by the masses through digital photography and video, and because of increased network bandwidth and affordable hi-volume digital storage. This poses a new challenge for editors who have to filter through masses of objects to find worthy assets. Watch for DAM to help with this process, by assigning relative "values" to the volumes of assets in the system.

2. Video — the star attraction in many sectors

Daily traffic to video sharing sites, such as YouTube, has doubled in the past year, with 48% of Internet users having visited such sites. With dramatic advancements in technology, we can now watch movies from virtually anywhere — at work or at home, on cell phones or on PDAs and iPods. The fact that Rich Media can be accessed everywhere by everyone is dramatically changing the way companies across many sectors do business, and communicate with their buyers.

Publishers used to publish books, and their only digital assets were photographs and layouts. Now they have entered the ‘Media and Entertainment’ business as these same books are published as eBooks and Audio Books. Educators are now downloading video to iPods for use in the classrooms. Organizations of all shapes and sizes — from start-ups to non-profits to B2B to institutions — are jumping on new media forms like Facebook and YouTube to broadcast promotional and education materials.

Two years ago Gartner predicted that by 2008 80% of enterprises would use video or rich media as part of their overall training and corporate communications plans. Now that virtually all types of companies are finding themselves working with various forms of digital assets, watch for scalable DAM solutions that help them quickly become publishers and broadcasters in ways that suit their specific needs.

3. Collaboration online and in real-time.

The proliferation of Rich Media digital assets is causing a huge culture shift. Whether it’s an individual commenting on a YouTube video, or a company buying or selling merchandise online, Rich Media is expected to be a form of bi-directional communication. Someone publishes a digital asset. Others "collaborate" around it. As more users add more comments, the original digital asset gains value.

Using Digital Asset Management solutions, organizations are able to make that growing collaboration thread part of the asset’s meta-data (or descriptive text) — and therefore searchable throughout the enterprise and around the world. It’s taking collaboration to a whole new frontier.

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