Best Practices in Generating Demand and Profit from Video Content

The most engaging video content will fail to be profitable if it's late to market or is delivered without compelling promotion to generate demand. Unfortunately, the silos dividing content capture, production, marketing and distribution can be a barrier to audience reach and engagement. To create optimum demand and profitability, a video assembly line must handle content acquisition from multiple sources, run that content through production across many partners, and rapidly create and distribute multiple output formats. Without integrated business processes across the video lifecycle, content creators struggle to deliver content to production, and marketing and distribution channels struggle to access production content in a timely fashion.

Things you will learn in this webinar:

• Learn how to unleash the power of your digital assets with the ability to manage, reuse, archive, and share easily and efficiently across the video lifecycle
• Understand the business case for deploying a digital asset management solution to maximize shared media access across internal groups and external partners
• See different workflow models, with a centralized digital asset management solution handling media and video assets, metadata, and associated files

Attend this one hour webinar to hear more about an exciting joint solution from HP and North Plains that at last provides a cost effective storage platform while enabling the marketing and monetization of media through a flexible, open, Digital and Media Asset Management platform.

When: Recorded on October 13, 2011
Where: Online Immediate Replay