Common Video Workflow Challenges
- Video is too large to send around efficiently during the video production and post production processes.
- Video, as a time-based medium, is challenging to search.
- Video requires a large amount of supporting documentation – scripts, story boards, stills, project plans, shot lists etc. – to define and manage the video production process.
- Video requires the participation of many stakeholders, whether it’s producers viewing dailies, or the VP of Marketing picking among 3 or 4 customer clips. Yet, the standard non-video-professional user has neither the tools nor the training to do this.
- Video formats keep changing, leaving older video difficult to access and reuse — and adding complexity to reformatting.
- The online economy has made partner collaboration a critical business requirement.
How Video Asset Management Helps
- Light-weight proxies are generated and provided to all stakeholders for easy visual browsing and review
- Classification and archiving of video clips enables easy search and retrieval down to the frame level
- Manage the entire set of video assets, such as scripts, story-boards, stills, and other works that define the creative vision and execution plan for video
- Involve stakeholders who aren’t video professionals – sales people shooting a tradeshow, marketing directors reviewing footage, field marketers doing rough cuts of a localized video via web-based editing tools
- Work with a multitude of partners, coordinating the distribution of video work and conforming the results back into the final product
- Distribution of video into multiple formats for different uses/outlets including automatic conversion to archival formats as well as to newer formats for new projects