Video has become a critical media format and channel for many organizations. For some, it’s a relatively new medium – for instance, the short-form videos produced by marketing departments. For others, it has been part of their core business for decades, but the scale of production and increasing re-use of video assets is exceeding the capacity to manage across the organization.
Common Video Workflow Challenges
- Video is too large to send around efficiently during the video production and post production processes.
- Video, as a time-based medium, is challenging to search.
- Video requires a large amount of supporting documentation – scripts, story boards, stills, project plans, shot lists etc. – to define and manage the video production process.
- Video requires the participation of many stakeholders, whether it’s producers viewing dailies, or the VP of Marketing picking among 3 or 4 customer clips. Yet, the standard non-video-professional user has neither the tools nor the training to do this.
- Video formats keep changing, leaving older video difficult to access and reuse — and adding complexity to reformatting.
- The online economy has made partner collaboration a critical business requirement.
This is where Digital Asset Management shines, providing the platform for advanced video storage, review, approvals, re-use and distribution.
How Video Asset Management Helps
- Light-weight proxies are generated and provided to all stakeholders for easy visual browsing and review
- Classification and archiving of video clips enables easy search and retrieval down to the frame level
- Manage the entire set of video assets, such as scripts, story-boards, stills, and other works that define the creative vision and execution plan for video
- Involve stakeholders who aren’t video professionals – sales people shooting a tradeshow, marketing directors reviewing footage, field marketers doing rough cuts of a localized video via web-based editing tools
- Work with a multitude of partners, coordinating the distribution of video work and conforming the results back into the final product
- Distribution of video into multiple formats for different uses/outlets including automatic conversion to archival formats as well as to newer formats for new projects
The most important goal of video asset management is communicating and collaborating on video footage beyond the edit bay. Digital Asset Management provides the best solution for successful accomplishing this.
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