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Different markets have different digital asset management needs. Pioneered in the media, entertainment and broadcast industries, DAM is now a mainstay of marketing departments and advertising agencies of all sizes, across all industries. North Plains, as a pioneer of the digital asset management space, has worked with every new industry as they’ve adopted Digital Asset Management. We’ve taken the lessons learned with the early pioneers in each industry, and applied and refined them as DAM grew in that market. As a result, North Plains has the strongest support for the entire rich media asset management lifecycle- from creative work through search, transformation and distribution- as well as the strongest support for the nuances and requirements unique to each industry. Each industry has it’s unique goals and use cases. Click on your industry below for a tour of how Digital Asset Management impacts your business by helping you use rich media to communicate your brand and your message to the market.