Media & Broadcast

Consumers are no longer broadcast to- they choose what they want to watch, when they want to watch it, and where they want to watch it.

This changes the fundamental nature of entertainment content. Consumers can choose to watch unique content that more closely matches their interests- content that never existed previously because there was never an available distribution channel. This can be new content or older library content that appeals to that consumer.

This is driving many changes:

1. Specialized content is gaining more value, and generic content is becoming less valuable.
2. Old content is as important as new content. The impact of essentially unlimited distribution has almost made "long-tail demand" a household word. While an older T.V. show might not find space on 100 or 200 channels of content, it has a home on the unlimited number of channels in the online world.
3. Slightly old content is important to allow consumers to keep up with more complex entertainment. There were several well know shows that lost viewership after a viewers missed a couple of episodes and fell behind the plot.
4. Consumer expectations are changing- skipping an episode of a show is starting to feel like skipping a chapter in a book.
5. Mobile devices such as phones and tablets are becoming common viewing devices.
6. There is more opportunity to deliver background content and alternate views. For instance, the World Cup of soccer had alternate camera views being broadcast on the Internet.
7. There are many more channels to deliver images, pictures and other fan content to drive awareness and interest in media content.

This a challenge because existing media production workflows revolve around maximizing the value of generic content that could be profitably distributed. With only a few distribution channels, failure meant the content had no place to be seen. In a limited distribution channel environment it made sense to make massive expenditures to tweak a little more quality and value out of generic content.

This is no longer the case. There is a flood of content in the market- including the library material of media and entertainment companies- and to compete companies need to find more specialized content at lower costs ready for distribution across any device at any time.

Worse yet, since delivering content via a variety of channels invariably increases the costs of production, media, entertainment and broadcasting organizations have to find cost savings, and process efficiencies in other ways to remain profitable. What’s needed is a digital asset management solution that can help:

• Streamline internal operations, as well as the entire production environment
• Shorten editing cycles in post production
• Provide an end-to-end storage and management solution
• Ease the transition from tape to digital video
• Assist with the delivery of content to multiple channels
• Reduce channel complexity (HDTV, IPTV, Mobile phones, iPods, video-on-demand)
• Reduce distribution costs and shipping fees
• Manage intellectual rights and enforcement

TeleScope™ for Media, Entertainment & Broadcasting provides the engine that enables media, entertainment, and broadcast companies to create and manage new revenue and audience opportunities. In fact, media, entertainment, and broadcast companies are the ideal candidates for a powerful rich media management solution like TeleScope.

TeleScope is a comprehensive solution for organizations that create, import, and distribute all types of rich media assets, including video. North Plains’ industry-leading approach to incorporating digital asset management at the beginning of the asset lifecycle, as an essential part of the creative production process, tightly integrating DAM with authoring applications, has made us famous in the media and entertainment markets. TeleScope for Media, Entertainment & Broadcasting takes this same approach, and applies it to the creation of long-form, short-form and web-based video content. Offering a feature-rich tool set and deep integration with digital editing suites such as Avid and Apple's Final Cut Pro, TeleScope represents a compelling solution for media and entertainment professionals.

"We were able to go from zero to enterprise within seven short months." - Warner Bros.

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