Advertising & Marketing
Advertising, design and marketing services companies face a challenging business landscape with shorter client engagement times, lower billed revenue per account executive, reduced customer switching costs and an increasing commoditization of the services they are delivering. These changes suggest that revenue growth appears to be an impossible goal for agencies when you also consider the:
- Strains on existing creative, studio, and production staff
- Need for tighter security for clients’ rich media assets
- Pressure from clients to move faster, be more efficient, and be more effective
- Necessity to streamline and integrate the creative workflow with the digital production workflow
- Requirement to bring client advertising & marketing campaigns to market faster
- Increasing costs faced by all agencies
To stay ahead of the commoditization curve, leading advertising and marketing services agencies are moving to the TeleScope™ solution for the management of all their rich media. TeleScope enables these companies to standardize internal best practices and promote account management efficiencies across the entire agency.
TeleScope for Advertising & Marketing Agencies is a highly cost effective way to deliver powerful, real-time digital media services to both the client and internal account teams. Its central repository for rich media content, metadata, and business logic, combined with its capabilities for delivering powerful and personalized digital media services such as project approval, workflow management, production automation and automated repurposing of rich media content, provide an excellent tool for managed re-use, archival, and retrieval of all image, video and multi-media content.
"TeleScope has enabled us to easily adapt to complex functionality requirements and allows us to meet the strict demands our clients place on us." - MarketForward/Publicis Groupe IT
To request more information, please contact us.
