Marketing Departments
A typical marketing or creative department in a corporation does it all. From creating impressive Flash animations, logos, product images, and interactive Web graphics, to designing and publishing PowerPoint presentations, brochures, webcasts and podcasts - all while executing effective marketing and advertising campaigns! While the specific mandates of marketing departments vary across industries, they all face common challenges such as:
- Media assets stored anywhere and everywhere
- Difficulties in working with a vast array of digital media file formats
- Inconsistent branding such as out-dated logos, inappropriate graphics and messaging, and incorrect color schemes
- Inefficient processes involving the creation and approval of marketing collateral and its distribution to the web, to regional offices, or to print for physical shipping.
- Keeping costs down while ensuring programs are properly funded.
- Delivering effective and elegant corporate training and e-learning programs
- Wasted time searching for the right media file to reuse in a new campaign.
- Meeting the needs of specific markets or locations
TeleScope™ for Marketing Departments lets your organization manage its rich media in a way that not only protects its value but also lets you enhance it. Many corporations have already recognized the value of TeleScope for Marketing Departments and are using the solution to help convert brand equity into financial equity and market share.
The solution empowers marketing professionals and brand managers looking to accelerate a company's sales velocity and reduce a product's time to revenue. It removes cost and complexity for new product introductions, re-branding events, sales promotions and channel management programs. It enables audited and cost-effective workflows for ensuring global brand consistency, real-time messaging and cost savings from media repurposing.
To request more information, please contact us.
