Digital Asset Management
Digital Asset Management, referred to as DAM, is an increasingly important tool for organizations that are serious about protecting and growing their brands, controlling the costs of creating and distributing their digital media content, and maximizing the return from their digital assets.
Digital Asset Management, is quite simply a business process for organizing rich media assets such as pictures, images, video, and audio for storage, retrieval and distribution. Many organizations rely on DAM offerings to provide the much-needed centralization, workflow optimization, virtual collaboration, digital media management, and distribution solutions that are becoming an increasingly demanding requirement.
Digital Asset Management is Forever!
This is the main differentiator between
digital asset management (DAM) and other content platforms such as enterprise content management (ECM) and enterprise marketing management (EMM). With DAM, the value of digital assets is realized over time, unlike more traditional digital content such as standard documents and records that have a limited lifespan.
A significant distinction is that
DAM solutions specialize their function in support of digital media content as well as significant support for the management of related metadata and workflows.
A defining factor of digital asset management software versus other enterprise applications is that the software is primarily employed by creative users, such as artists, photographers, video editors, marketing and advertising professionals. Therefore,
DAM systems must integrate seamlessly with creative authoring applications, allowing the user experience to be streamlined, simplified and easy to use.
What Are the Benefits of DAM?
Organizations that have installed a digital asset management system receive many benefits such as:
- Digital media management and distribution
- Security
- Cost savings
- Entirely new revenue streams
- Consistent messaging and branding
- Global web-based access
- Asset licensing
- Digital rights management
- Content creation
Downloading the DAM solution brief linked on the right under Read More...
to learn more about digital asset management software solutions
