Marketing and Short-Form Video
Video is becoming an important media format for all companies now that video is well supported on the Internet and the basic elements of what works and doesn’t work has been worked out.
What Works
- short videos under 3 minutes in length that speak to a specific topic and audience.
- videos that add new meaning to your communications by either elaborating something that is clearer in video such as how to use a feature or fix a product, or capturing the emotion and personality of your organization.
What Doesn’t
- long videos that keeps a user captive.
- videos that have no specific topic or audience in mind.
The result? Companies must produce many videos that target specific topics and audiences.
To succeed, companies need to plan, edit, shoot, and deliver the majority of their videos quickly, using essentially the same people who handle print communications.
Unfortunately, video can’t be emailed around, and most people don’t have the software or skills for high-end video editing.
It’s clear that video production processes need to be changed, and video asset management is the best solution for that.
The benefits of a video-aware digital asset management solution include:
- involve your regular creative team in video production and only involve experts where needed. By allowing anyone in your regular creative and management teams to be a scriptwriter, editor, producer, or reviewer in your video production process, you are enabling the people who know your content and markets to create the type of video you need.
- scale video production by capturing video by anyone, anywhere, easily- customer site, tradeshows, field offices, etc.
- scale video production by using clip libraries- both your own, and purchased ones.
The above benefits allow you to create the right kind of video in a cost effective manner.
But it depends on a video aware solution that can capture video, manage historical clip libraries, enable editing via a web browser by casual users, automatically handle distribution to different web formats, and finally, easily include post product partners for special effects and other services when they become necessary. These are the core features that have become critical for digital asset management to provide the video asset management companies today need.
To request more information or a demonstration TeleScope Version 9, North Plains’ market leading digital asset management system, please contact one of our DAM experts.
