Video Asset Management

Video has become a critical media format and channel for all organizations. For some, it’s a new format – for instance, the short-form videos produced by marketing departments. For others, it has been their core business for decades, but the move to digital workflows has disrupted their workflow and creative processes.

Common Video Workflow Challenges

1. Video is too large to send around efficiently during the video production and post production processes.
2. Video, as a time-based medium, is challenging to search.
3. Video requires a large amount of supporting documentation – scripts, story boards, stills, project plans, shot lists etc. – to define and manage the video production process.
4. Video requires the participation of many stakeholders, whether it’s producers viewing dailies, or the VP of Marketing picking among 3 or 4 customer clips. Yet, the standard non-video-professional user has neither the tools nor the training to do this.
5. Video formats keep changing, leaving older video difficult to access and reuse.
6. The online economy has made partners and the collaboration with them over the Internet a critical business requirement.

This is where Digital Asset Management shines, providing the platform for video collaboration and production today’s companies need.

How Video Asset Management Helps

1. Light-weight proxies to be generated and provided to all stakeholders and video workflow participants.
2. The classification and archival of video clips, enabling easy search and retrieval of your video assets.
3. The management of the entire set of video assets, such as scripts, story-boards, stills, and other works that define the creative vision and execution plan for video.
4. The involvement of stakeholders who aren’t video professionals – sales people shooting a tradeshow, marketing directors reviewing footage, field marketers doing rough cuts of a localized video via web-based editing tools.
5. Automatic conversion to archival formats as well as to newer formats for new projects.
6. The ability to easily work with a multitude of partners, coordinating the distribution of video work and conforming the results back into the final product.
7. Distribution of video into multiple formats for different uses/outlets

The most important goal of video asset management is communicating and collaborating on video footage beyond the edit bay. Digital Asset Management provides the best solution for successful accomplishing this.

To Learn More

• Video for Marketing and Short-Form Communications
• Video Management for Professional Video Firms
• Request a Demo From One of Our DAM Experts

Webinar

• TV Technologr: Best Practices in Generating Demand for and Profiting from Video Content - October 13, 2011 12:00 PM EDT - Sponsored by HP and North Plains