Creative Workflow

TeleScope Orchestration: Creative Workflow That Works

Digital asset management is about more than the assets. To be successful, digital asset management needs to address all the various processes that manage an asset across its lifecycle.

Digital Asset Lifecycle Processes

• Creative work request
• Creative brief review and approval
• Ingest and cataloging
• Metadata maintenance
• Librarian review and quality assurance
• Review and approval
• Manage rights
• Manage brand usage
• Asset variation request
• Asset change request
• Notify next task owner
• Multi-channel asset change management
• Taxonomy change request
• Integration to external systems
• Release for fulfillment and/or distribution

If these aren’t managed well, you end up with poorly classified assets, slow review processes, duplicate work, and poor DAM adoption.

The lack of a good process management tool also leads to a more inflexible and complicated classification system as companies try to manage workflow logic via a complicated set of metadata fields and rules for usage.

Managing your digital media workflow across your entire digital asset ecosystem or supply chain is critical to your digital asset management. It simplifies your DAM configuration, improves data quality, improves the user experience, and gets your content to market faster.

There is one catch, however. All the processes listed above are fluid and vary from group to group. To be successfully, DAM workflow needs to be a creative workflow and help users, not constrain them.

TeleScope Orchestration from North Plains enables this via:

1. workflow that is visual, and nearly as easy to use as email.
2. event-based workflows rather than rigid linear workflows.
3. on-the-fly modification of workflows by users.
4. easy, on-the-fly creation of new workflows by users.
5. tight integration with and understanding of assets, renditions, rights, and all asset metadata.

TeleScope Orchestration is easy-to-use, visual, flexible workflow for creative users. It provides the connections essential for rapid collaboration among teams and partners.

This is essential today. Creative workflow has become a critical DAM feature as marketing campaigns and creative teams both become more complicated. Multi-channel campaigns share an asset across many pieces of collateral, and the teams working on that collateral are often from 5 or 6 geographically dispersed organizations. Your Digital Asset Management strategy isn’t complete without an integrated creative workflow solution.

For more information or a demonstration of TeleScope Orchestration, please contact one of our DAM experts.