Partner Collaboration
Most creative processes in companies today involve partners – video production will partner with a post production house, marketing campaigns will utilize design and advertising agencies, the post production partner will utilize its own partners for special effects and duplication. The special effects partner might use contractors, or specialists in audio.
In marketing, the virtual marketing department has become the default model for many companies today. In fact, many company’s marketing groups have become brand groups and much of marketing, especially the creative services, has been outsourced.
The most fundamental reality of creative production today – whether video, online or print – is partnership.
Digital asset management that can’t make a partner a seamless member of your team is probably the biggest mistake companies make in deploying a DAM system. The savings from reduced duplication of effort across agencies alone can justify most DAM deployments.
The other benefits of improved partner collaboration are just as significant:
- Increased brand consistency and impact.
- Simultaneous global launch of brands or products
- Easier collaboration with local or regional agencies to meet the needs of new markets. Also easier collaboration directly between your creative partners through shared assets.
- Faster time to market. Streamlined review and approval processes let everyone know what needs to be done and when.
- The ability to plan and design for multi-channel publishing. Assets can be designed or quickly repurposed to support multi-channel marketing needs.
- Rapid repurposing of content for new campaigns based on clear rights management and approval workflows.
- Creation of agile marketing processes that can react to critical marketing data such as online offer response rates, allowing updates to complex campaigns in days rather than weeks.
With digital asset management, it’s often your partnerships that turn your rich media into true assets.
For more information or a demonstration TeleScope Version 9, North Plains’ market leading digital asset management system, please contact one of our DAM experts.
