Category: Content Lifecycle Management (CLM)

7 Steps for Content Lifecycle Management (CLM) Success
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7 Steps for Content Lifecycle Management (CLM) Success

Content Lifecycle Management Success: The Devil is in the Details. We’ve previously talked about the benefits of content lifecycle management (CLM), as a means to overcome the huge challenges that large amounts of creative and marketing content create.  We’ve examined how it’s a natural evolution from digital asset management (DAM) and how it connects everything...

Content Lifecycle Management (CLM) 101
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Content Lifecycle Management (CLM) 101

What is Content Lifecycle Management (CLM)? You probably don’t need reminding that we are living in a content-centric world. If you’re reading this – you’re likely already in the content trenches, whether that’s commissioning, creating, supervising, approving or funding that content. You also don’t likely need reminding about the volume of content being created and...