Category: Blog

What is Creative Asset Management (CAM)?
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What is Creative Asset Management (CAM)?

Getting to Know Creative Asset Management (CAM) Also known as Work in Progress DAM (WiP DAM), creative asset management focuses on the creative design and production teams that generate original collateral. The processes for an asset ingestion and metadata extraction are part of the creative workflow, and are unobtrusive to the natural working habits of the...

What is Brand Asset Management (BAM)?
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What is Brand Asset Management (BAM)?

Getting to Know Brand Asset Management (BAM) ‘What is BAM, and how is it different from DAM (Digital Asset Management)?’, is a question that I am often asked. There are different ways to answer it, of which some are more suitable than others, depending upon the role of the person asking. However, there are many aspects...

The Competitive Digital Asset Management Landscape
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The Competitive Digital Asset Management Landscape

“Northplains’ experience in digital asset management goes back decades. It was founded in the early 90s. Really at that time the DAM market didn’t exist, and Northplains really helped create that market.” – Gregg Schoonover, CTO, Northplains “We don’t just focus the archival part of digital asset management. We’re also really focused on how we...

So this is Christmas in London
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So this is Christmas in London

Take 4 hours of bowling, a bus ride and a three-course dinner followed by clubbing – and you get all ingredients for an EMEA Christmas Party in London. There is a lovely tradition in the London office that Christmas Parties don’t just mean an evening out – they start at 2pm and go on until...