Category: Blog

How Does Northplains Help Large Enterprises?
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How Does Northplains Help Large Enterprises?

“Northplains helps enterprise organizations by bringing that collective experience over a number of years, really understanding the ecosystems that work within their organization, and quite fundamentally, outside it.” – Richard Price, Country Manager (UK & Ireland), Northplains “Delivering solutions that complement their existing business operations, whether it’s the creative department or the marketing department or the...

How Can Northplains’ Digital Asset Management (DAM) Solutions Help Corporate Librarians?
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How Can Northplains’ Digital Asset Management (DAM) Solutions Help Corporate Librarians?

“A corporate librarian is really responsible for maintaining that huge repository of content, and Northplains helps those librarians by providing solutions that help you organize and maintain that repository of content.” – Mohan Taylor, Chief Product Officer, Northplains “What we do with Northplains is provide a facility so that you can define your own metadata...

How to Manage your Digital Content Better
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How to Manage your Digital Content Better

Check out this excellent article, featured in Digital Marketing Magazine, on how to best manage your digital content by our very own Sr. Product Manager, Tim Shaw. Article highlights include the 7 questions you need to ask to inform your digital marketing strategy, as well as content management best practices. Shaw also shares the 6 steps to a...

The Marketer’s Challenge: Content Management
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The Marketer’s Challenge: Content Management

More, Better, Faster: Creating and Managing Content in a Digital World As if creating great content is not hard enough, how do you do it faster, more often and more effectively? According to the Content Marketing Institute, 16% of B2B marketers are creating new content on a daily basis. Another 26% are creating new content...

The Value of Video as a Marketing Tool
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The Value of Video as a Marketing Tool

The use of video as a marketing tool is rapidly increasing. Telling a brand story with video is not only providing a richer experience to the viewer, it is easier and more effective in communicating your message than other digital mediums. Video content is able to convey personality and feeling by using emotive sounds and/or music in...

Choosing the Right DAM Solution for Your Organization
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Choosing the Right DAM Solution for Your Organization

Which DAM Solution is Right for My Organization? No two implementations of digital asset management are the same. Therefore, determining which DAM solution is right for an organisation will require an element of discovery to find out what the business is trying to achieve. It’s the same reason why there are so many cars on the market....

Lack of Compliance Can Cost Your Company Millions
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Lack of Compliance Can Cost Your Company Millions

Why Care About Compliance? In today’s increasingly regulated industries, the need for rigorous compliance goes hand in hand with many marketing strategies, and for good reason: if an organization is pulled up by a regulatory authority for lacking compliance, the impact can be huge, and not just in terms of the likely fines or lawsuits....

Thousands of Hours Lost Looking for Files
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Thousands of Hours Lost Looking for Files

I Know It’s Here Somewhere… Most of us can identify with the frustration of knowing that a file exists, or that a colleague said it did, but we just can’t quite put a finger on exactly where. Various studies underline the scale of the problem. According to K2’s Going Paperless report, 15% of documents are...

DAM or BAM: Finding the Asset Solution That Fits
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DAM or BAM: Finding the Asset Solution That Fits

The terms Digital Asset Management (DAM) and Brand Asset Management (BAM) are often used interchangeably, but in reality BAM is a specific category of DAM. Brand asset management software provides additional functionality focused on the facilitation of content re-use as well as how and where it should be used. Whilst many generic digital asset management systems can provide a...