Category: Blog

How Does DAM Affect Collaboration?
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How Does DAM Affect Collaboration?

“Digital Asset Management solutions help collaboration by providing a single source of truth for the user community.” – Gregg Schoonover, CTO, Northplains Utilizing Digital Asset Management (DAM) as the central repository for your digital brand assets will improve collaboration at every point of the digital asset lifecycle. From the creation of the asset and the...

DAM: The Gift That Keeps Giving
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DAM: The Gift That Keeps Giving

With the end of the year and holidays quickly approaching, the importance of having a DAM solution in place significantly increases. Organizations are producing content and rich media at a much faster pace due to the lower costs associated with creation; however, without an effective digital asset management system in place this content becomes a...

Your Corporate & Personal Brands: Are You Investing In Them Equally?
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Your Corporate & Personal Brands: Are You Investing In Them Equally?

We’re all busy building our personal brands, but are there best practices we can apply to protect the brands we work on? Blurring the Line Between ‘Corporate’ and ‘Personal’ Brand Your personal brand has never been so important, had so much awareness, PR and third-party endorsement. Each like on a post, each connection request on...

The Importance of Brand Consistency
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The Importance of Brand Consistency

Brand consistency. Easy to say, hard to achieve. Any brand owner or marketer can confirm. Making sure that every single instance of a brand’s identity is presented in the correct way is a huge challenge and becomes even harder to achieve as more staff, agencies and locations are involved. What’s more, with the sheer volume...

How Do Northplains’ DAM Solutions Help with Compliance?
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How Do Northplains’ DAM Solutions Help with Compliance?

Let’s face it, compliance is an area of brand and creative development that fills design teams and marketers with dread. This is especially true in the 24/7 switched-on world we bring our products and messaging to market in. However, compliance, or lack thereof, can pose a serious threat to global brands. Every single area associated...

5 Benefits of Choosing DAM
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5 Benefits of Choosing DAM

Let’s play devil’s advocate for a moment… Your organisation doesn’t have a digital asset management system and you – or your boss, or the purchasing department – are questioning whether one is really needed. After all, everyone’s managed to shake along fine without one so far, right? Well, maybe, on the surface. There are some pretty...

How Does a DAM Deliver ROI?
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How Does a DAM Deliver ROI?

There’s no doubt that a digital asset management solution is an investment. Generally, DAM solutions aren’t cheap, which is why prospective customers often ask Northplains to help build their business case for a DAM. One way we do this is by explaining how a DAM contributes to a company’s bottom line. How is ROI Measured?...

OOTB vs. Configuration vs. Customization
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OOTB vs. Configuration vs. Customization

The Keys to DAM Success The success of any DAM implementation is directly driven by user adoption of the system. User adoption is determined by ease of use and overall functionality. If your users do not like your system, they will not use it… and if they do not use it, your digital asset management...

Why is Metadata Critical to Your DAM?
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Why is Metadata Critical to Your DAM?

“Metadata is critical when managing your digital assets. Digital assets by their nature are visual so creating mechanisms to search on those assets really requires proper tagging to make sure that you can discover the assets that you’ve put into your digital repository.” – Tim Shaw, Product Manager, Northplains “Metadata is important because it’s going...

Recorded Webinar: DAM With a Twist
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Recorded Webinar: DAM With a Twist

Northplains recently hosted our “DAM With a Twist” webinar to great success. The webinar was presented by key players at Northplains, including Carlo Caolie (Enterprise Sales Manager) and Mike Verrell (Pre-sales Manager). Topics covered include “The Marketer’s Challenge“, Best-Practice Considerations, and Return on Investment (ROI), followed by a Q&A session. Many thanks to those of...