Recorded Webinar - Video Marketing: Why Success Depends on Making Everyone in Your Company a Producer

Video marketing is broken. Badly.

And the reason is clear if you spend a few minutes thinking about what we can't do with video marketing that we can do with print or web.

1. not everybody can record video (write for the written word)

This is changing quickly, and one reason fixing the next 3 issues is becoming critical.

2. not everyone can edit (word processing)

3. not everyone can comment/annotate (editing, comments)

4. most people can't even send copies of their film around ( the reason YouTube was invented)

Without this, video marketing is slow, expensive, and often off-message. A small experiment that does little for communicating valuable information to prospects.

Video production in companies today is what you'd see with the printed word if every word processor was suddenly deleted and you had to outsource typing.

It's not scalable, and it doesn't produce the quantity and quality of communications at the reasonable costs that you need to be successful.

Join us as we look at the video lifecycle from the record button to the upload button and help you fill in what you need in between to make your video marketing a success.