Recorded Webinar: Marketing Globally, Locally and Regionally in a Regulatory Environment
What are the factors critical to executing Pharmaceutical marketing campaigns on time, on budget and in compliance with regulatory requirements?
Global Pharma Marketing is facing considerable challenges. Direct to Physician marketing is no longer sufficient, or even possible in some markets. To be successful, products need to be promoted through multiple distribution channels, each with custom messages targeted to specific audiences, all while maintaining global branding and regional compliance requirements.
So, how do you manage brand consistency yet still provide autonomy for local marketing teams to message appropriately within their unique cultural and social environments? More importantly, how do you do so while still meeting regulatory guidelines and delivering cost effective marketing campaigns? Global collaboration across a wide assortment of content and distribution needs (security, format, licensing, regulatory considerations) is a huge challenge that requires a solution that provides global oversight and standards yet doesn’t get in the way of local execution.
This complimentary recorded webinar explores how digital asset management (DAM) can support the creation, collaboration and distribution global marketing processes, improving time-to-market, branding consistency, local relevancy, regulatory compliance, and marketing message traceability. Engage in a relevant discussion from the perspective of the agency, the pharma marketer, and the DAM supplier. Bring questions.
Panel participants & representation:
- Dale Cooke, VP/Director, Regulatory Review, Digitas Health
- Gurmit Sandhu, Consultant Brand Management, Actelion
- Joshua Duhl, VP of Marketing & Product Management, North Plains
- Robin Parisse, Marketing & Biz Dev Consultant
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